Public Relations Executive - Regional Marketing (Campus Hiring 2025)

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Regional PR team at Shopee manages Shopee’s external communications across the region, working with our local teams to strengthen our brand reputation and to mitigate external risks.

This role calls for a passion for the tech industry, communications, as well as familiarity with the business and media landscapes in which the company operates. You will be supporting the planning and driving of regional initiatives, guiding country teams to develop core narratives from both a consumer and corporate lens. You will also be working cross-functionally with various regional and local stakeholders from PR, marketing, operations and beyond.

As such, developing an in-depth understanding of Shopee's dynamic business is crucial, so that you can translate this understanding into creative and engaging strategies to communicate the brand story to our external audiences.

Job Description:

• Conceptualise and develop communications assets that support Shopee's regional business objectives and brand reputation building initiatives. These may include press releases, media pitches, media Q&As, short-form content, LinkedIn posts, etc
• Support engagement with key regional media
• Work with local PR teams on their communications initiatives and content
• Support insights and measurement requirements of the team

Requirements:

• Experience in PR or communications (in-house / agency)
• Strong writer with a keen interest in integrated communications
• Experience working with fast-growing companies in the technology sector in the Southeast Asia region will be a distinct advantage
• Passionate about internet and technology
• Able to work collaboratively with various stakeholders and thrive in a diverse and dynamic environment
• Able to manage multiple projects with agility
• Excellent communicator and meticulous with an eye for detail