Public Relations Account Executive (SG)

YAP Global is an international public relations and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at French Chateaus and Singapore food stalls, YAP Global’s mission is to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for an ambitious Account Executive to join us.

Key responsibilities:

• Monitoring media coverage and report results to the wider team and clients
• Researching and drafting pitches for features, interviews, op-eds, press releases
• Drafting agendas & actions for client calls, as well as taking internal meeting notes
• Researching client events and industry conferences
• Researching and building media lists on an ongoing basis
• Pitching press releases, op-eds and feature stories
• Arranging and managing media interviews for clients
• Assisting in developing creative ideas for PR campaigns and clients, crafting and executing media strategies
• Monitoring and flagging relevant news stories to team

Minimum Requirements:

• Candidate must have the right to work in Singapore
• At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
• Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
• Outstanding organisational, multi-tasking and time-management skills
• Strong attention to detail: be excellent at spelling, grammar and proof-reading
• High motivation and the ability to work independently under pressure
• Strong news sense and a knack for storytelling
• Flair for creativity, strategic thinking and innovation
• Strong interpersonal skills when dealing with clients and media
• Willing to communicate with memes
• Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord)