Product Marketing Manager - BytePlus - Singapore

Join to apply for the Product Marketing Manager - BytePlus - Singapore role at BytePlus.

About BytePlus

ByteDance, founded in 2012, has a mission to inspire creativity and enrich life. With a suite of products including TikTok, Helo, and Resso, as well as platforms specific to the China market, ByteDance has made it easier for people to connect with, consume, and create content.

Why Join Us

Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. Together, we inspire creativity and enrich life - a mission we strive to achieve every day.

Join the Innovative BytePlus Team

As part of BytePlus, you'll help enterprise customers build what's next for their business. We are devoted to developing innovative products and solutions to shape the future.

Key Responsibilities

1. Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans including product launches and promotional campaigns. Define target markets and collaborate with sales and product management.
2. Market and Customer Analysis: Understand customer needs and market trends in AI, video, and cloud computing. Analyze market data to identify opportunities and threats.
3. Product Positioning and Messaging: Develop clear product positioning and messaging that differentiates our products in the market.
4. Content Development: Create high-quality marketing collateral and manage content for digital marketing campaigns.
5. Demand Generation: Plan and execute demand generation campaigns to drive product awareness and customer acquisition.
6. Performance Measurement: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts.
7. Startup Agility: Adapt quickly to changing market conditions and implement innovative marketing strategies.

Qualifications

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Minimum 7 years of experience in product marketing, with at least 2 years focused on AI and public cloud products.
• Proven track record of successful product launches and demand generation campaigns.
• Deep understanding of AI technologies, video, machine learning, and public cloud platforms.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience with competitive analysis and customer segmentation in the tech industry.
• Proficiency in marketing automation tools, CRM software, and digital marketing platforms.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Strong leadership skills and the ability to influence stakeholders.
• Entrepreneurial mindset with a proactive approach to problem-solving.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

IT Services and IT Consulting

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