Product Marketing Manager

Our Team

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP operation and providing global consumers access to new D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90 countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work environment and encourage our employees to bring their authentic, fun-loving, and high-energy selves to the workplace.

Your Role

Mighty Jaxx is looking for a Product Marketing Manager to develop and execute product marketing strategies that drive brand awareness and business growth. Reporting to the Head of Marketing, you will work cross-functionally with product, licensing, sales and creative teams to create compelling product narratives and go-to-market plans. Your role will be instrumental in crafting strong product positioning, managing marketing initiatives, and optimising strategies based on performance insights.

Responsibilities

Product Marketing Strategy & Positioning

• Develop and implement comprehensive product marketing strategies to elevate brand awareness and drive business growth.
• Craft compelling product messaging and positioning based on a deep understanding of the product, target audience, and market insights.
• Manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
• Analyse product performance metrics and customer feedback to refine marketing strategies and enhance product offerings.

Go-To-Market & Sales Enablement

• Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Enhance sales materials and strategy to ensure effective communication of product value propositions.
• Conduct competitor analysis to assess the competitive landscape and identify strategic opportunities and threats.
• Develop and execute innovative new product initiatives that drive brand development and market growth.

Innovation & Experimentation

• Explore and test new marketing ideas, fostering a culture of creativity and experimentation.
• Identify emerging trends and consumer insights to inform future marketing strategies.
• Drive continuous improvement in marketing campaigns through data-driven decision-making and iterative testing.

Leadership & Cross-Functional Collaboration

• Manage and mentor a dynamic content strategy team, setting clear KPIs and providing guidance to drive performance.
• Work closely with key cross-functional partners to ensure brand strategies align with sales strategies and communications.
• Champion a collaborative marketing culture that integrates input from sales, creative, and product teams for cohesive brand storytelling.

Requirements

• Extensive experience in product marketing, content strategy, or related roles, with a proven track record of successfully launching and managing products—experience in the collectibles or toy industry is a plus.
• Strong communication skills, with exceptional writing and verbal abilities, and proficiency in creating impactful and visually compelling presentations.
• Strategic mindset, with demonstrated expertise in developing content that aligns with business objectives and strengthens brand narratives.
• Industry and product knowledge, including familiarity with brand collaborations and the collectibles or toy sector, is an advantage.
• Data-driven approach, with strong analytical skills to interpret market data, consumer insights, and performance metrics to refine marketing strategies.
• Leadership capability, with experience in senior people management, team development, and mentorship.
• Strong project management skills, with a keen eye for detail and the ability to execute complex initiatives seamlessly.
• Creative problem-solving skills, with the ability to innovate and adapt strategies in response to evolving market trends.
• Up-to-date knowledge of industry trends, market dynamics, and emerging opportunities.
• Highly organised, with outstanding time management and scheduling capabilities to manage multiple projects concurrently and deliver high-quality work within deadlines and budget constraints.
• Proven ability to work collaboratively in cross-functional teams, ensuring alignment and effective execution of marketing initiatives.

To apply, please send an updated copy of your resume to people@mightyjaxx.com. While we value all submissions, we regret that only shortlisted candidates will be contacted by our People team.

Benefits

Be part of a company where the benefits are designed to elevate your experience - making your journey with us as dynamic and rewarding as the work you’ll do. You can look forward to:

• Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
• Competitive annual leave package, with comprehensive health insurance coverage
• Attractive staff discounts on MJ products
• Well-stocked pantry filled with a variety of snacks and beverages