Product Marketing Executive (Home Audio, Personal Audio Products)

Join to apply for the Product Marketing Executive (Home Audio, Personal Audio Products) role at Sony Electronics.

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

What You Will Be Doing:

• Manage entire Product Life Cycle, including new product launches, promotion plan, and channel strategies at various Product Life stages for the Singapore market.
• Analyse competitive landscape, price bands, customer segmentation and formulate effective marketing strategies to increase market share and improve profitability.
• Maximize business opportunities by analysing market trend, sales data and competitor performance.
• Responsible for the full range of marketing activities in Singapore.
• Develop and execute winning marketing campaigns and promotions.
• Responsible for creation of ATL/BTL materials.
• Responsible for sales budgeting, sales forecast, fund support and inventory management.
• Conduct product training for internal and external stakeholders.

What You Should Have:

• Bachelor’s degree, or equivalent, preferably in marketing/business.
• Minimum 2 years of experience in Sales & Marketing field.
• Comfort in working with large datasets and numerical sensitivity.
• Proven analytical ability with strong attention to detail.
• Ability to prioritize multiple demands simultaneously.
• Strong interpersonal and written communication skills.
• Intermediate proficiency in Microsoft Excel and PowerPoint.

What Will Help You Succeed:

• A passion for learning and a growth mindset.
• Strong team collaboration skills.
• Ability to inspire and influence others effectively.
• Self-motivation with resilience to perform under pressure and meet deadlines.
• Prior experience in the Consumer Electronics industry is a plus.

Benefits You Will Have:

• Flexible work arrangement (because we understand Life happens).
• Comprehensive medical benefits (including physical health screenings and term life insurance benefits).
• AWS and variable bonus.
• Special staff purchase rates.
• Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing).
• Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice.
• Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones).
• Wellness activities to promote healthy lifestyles.
• Curated training programmes to encourage continuous professional development.

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Computers and Electronics Manufacturing