Product Marketing Associate

We are looking for a Product Marketing Associate. Your main responsibility would be to plan, drive, and execute the effective marketing of the product and its value proposition to our users, customers, and stakeholders - resulting in product health in terms of user engagement and retention, revenue and profit growth. This includes:

• Gathering competitive insights through research and experimentation to develop a deep understanding of our customers, needs, competitors, and opportunities to deliver a unique value proposition.
• Working with the product team in planning and driving effective product/feature launches and engagement strategies to bring our value proposition to life for new and existing features/products.
• Working closely within the marketing team to ensure feature release readiness, including campaign planning, content creation, and plan execution.
• Working with the product, operations, marketing, and content teams to refine and improve the customer journey and experience to improve user engagement and retention, unit economics, and lifetime value.
• Adopting a data-driven approach and leveraging qualitative and quantitative insights to test hypotheses and make data-backed decisions.
• Working closely with the product team to craft, refine, and update the product narrative, and engage internal and external stakeholders to promote the narrative of the product.

Requirements

• At least 1-2 years of experience in a product marketing role at a fast-growing digital/tech company.
• Ability to design, qualify, and execute growth strategies that tie to product roadmaps and objectives.
• Proven ability to build a range of marketing assets, including pitch decks, product demos, videos, websites, and webinar/event content.
• Experienced in collaborating with cross-functional teams - e.g. business development, marketing, operations, and more.
• Strong written and spoken communication skills, with experience in narrative/messaging crafting.
• Experience in data analytics, and familiarity with analytical tools such as Excel, Google Analytics, and others.
• Familiar with user experience design concepts.
• Prior experience in a tech-heavy, high growth, or startup environment.

What We're Looking for in You

• Quick to learn and adapt.
• Strong and open communication, critical thinking, internet-related business acumen.
• Creative and resourceful problem solver that can generate innovative marketing ideas and execute with speed.
• Able to work independently and proactively in a lean team.
• Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem.
• Looking for constant growth and change, and ready to tackle different responsibilities as they come along (of course, you will be recognized accordingly!).
• Dedicated team player who is passionate about effective communication and working dynamics with fellow team members.
• Experienced in using analytics and research to drive decisions and improve products.
• Strong organization skills and program/project management capabilities.

We regret that only shortlisted candidates will be notified.

Interested applicants please send your updated resume to noga.lim@peopleprofilers.com.

Noga Lim Wei Loong
Registration Number: R1329872
EA License Number: 10C3804
People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705
http://www.peopleprofilers.com

Required Skills:

Dynamics, Messaging, Product Marketing, User Experience, Resume, Data Analytics, Registration, Google Analytics, Features, Critical Thinking, Analytics, LTD Economics, Business Development, Research, Planning, Design, Communication, Marketing, Business Management.