Product Manager, TikTok Shop Ads

Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve.

Team Introduction

The TikTok Shop Ads Product team builds solutions that help merchants grow their businesses on TikTok by optimizing ad experiences throughout the shopping funnel. These tailored tools enable merchants, brands, and creators to showcase and sell products directly through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab in the TikTok app). TikTok Shop is currently available in Southeast Asia, the United Kingdom, and the United States.

We are seeking an experienced Senior Product Manager to join the team and lead the development and scaling of TikTok Shop ad products. The ideal candidate will have strong product intuition, design expertise, and a proven track record in building digital advertising products and solutions.

Responsibilities:

• Design ad products that integrate into TikTok’s native user experience, enhancing the consumer shopping journey.
• Define and execute a product strategy and roadmap for TikTok Shop ads, managing the entire product lifecycle from concept to post-launch optimization.
• Collaborate with cross-functional teams across engineering, marketing, operations, and demand generation for successful development and implementation.
• Analyze business challenges, identify U.S. market-specific client needs and pain points, and implement strategies for TikTok Shop ad solutions to drive performance.
• Assess product performance and customer feedback to optimize ad solutions and deliver maximum value for merchants and brands.

Qualifications

Minimum Qualifications:

• BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or equivalent experience.
• 5+ years of product management experience, managing products from concept to launch and optimization.
• 3+ years of experience building digital advertising products.
• Ability to influence product management and engineering teams, and work with cross-functional stakeholders.
• Strong communication skills to articulate technical and business concepts to stakeholders at all levels.
• Proven problem-solving skills with the ability to define challenges and implement solutions.
• Fast learner with strong judgment and creative thinking abilities.
• Exceptional organizational and analytical skills in global, cross-functional roles.

Preferred Qualifications:

• 3+ years of experience in performance advertising, particularly in e-commerce or shopping ads.
• Experience in fast-paced environments, particularly in startups or rapidly evolving industries.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.