Product Development & Project Manager (FMCG)

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We are looking for a high-potential, driven individual to manage the execution of new product development (NPD) projects while extending their impact into product commercial planning and strategic product innovation. This role will be 80% executional (NPD project management) and 20% strategic (working with Founder’s Office to develop product business case, market analysis and feedback and product roadmapping).

This role requires strong project leadership, internal and external storage collaboration, and a sharp ability to ensure alignment between product strategy, brand, commercial and sales needs, and supply chain realities. A highly cross-functional role whose impact will be felt by not only internal stakeholders, but all the way through to end consumers.

The ideal candidate is an organized, resourceful problem-solver who thrives in fast-moving environments, and has a strong entrepreneurial mindset. Someone who is obsessed about product details, and would not hesitate to dive in and “get things done”.

The Project Manager, NPD will be responsible for:

1. New Product Development (NPD) – Driving the process from concept to launch across all markets.
2. Product Improvement & Iteration – Leading the refinement and evolution of existing products based on feedback, data, and competitive benchmarking.
3. Promo Packs & Bundles – Ensuring seamless execution of promotional packs and special bundle projects that align with commercial strategies.
4. Swag & Brand Merchandise – Managing the development of branded merchandise to enhance brand engagement and visibility.

Core Responsibilities:

Drive Cross-Functional Project Management for NPD & Product-Related Initiatives (50%)

• Develop and maintain project timelines, ensuring critical milestones are met from concept to launch.
• Lead cross-functional meetings, keeping stakeholders aligned on objectives, timelines, and roadblocks.
• Proactively problem-solve and de-bottleneck key project hurdles.
• Founders’ Office: Work closely with founders and strategy teams to align on commercial product strategy.
• Brand & Marketing: Partner with marketing on packaging design, claims, and positioning to ensure brand consistency and front panel effectiveness at shelf.
• Retail Sales Teams: Incorporate insights from key retailers and sales teams to optimize listings and trade viability.
• Sourcing & Production: Work with supply chain and factories to ensure efficient sourcing, feasibility assessment, and production execution.
• Technical Development: Collaborate with both in-house persons and external suppliers to define technical specifications, iterate on formulas/materials, and fast-track sample development.

Timeline & Executional Discipline (20%)

• Set clear product launch and go-to-market deadlines across all initiatives.
• Own project calendars and work backward from retail launch targets to ensure execution discipline.
• Track risk areas proactively and escalate where necessary to keep timelines on track.

Rapid Prototyping, Sampling & Validation (10%)

• Ensure quick turnaround of prototypes and samples for internal evaluation and retailer feedback.
• Facilitate pre-production sampling to validate quality before final production.
• Manage pilot production runs and test market launches where needed.

Commercial and Innovation Planning and Iteration (20%)

• Work with the Founder’s Office to develop business cases for new products, evaluating market potential, consumer feedback, pricing strategy and growth roadmap
• Conduct market research and consumer insights analysis to identify trends and inform product innovation decisions.
• Support long-term product strategy planning, ensuring innovation aligns with brand growth and regional market expansion.
• Collaborate with marketing & sales teams to translate NPD efforts into go-to-market strategies and retail positioning.
• Identify and propose new growth opportunities, including adjacent categories, packaging innovations, and bundling strategies.

Skills & Qualifications

• 4+ years of experience in project management, ideally within FMCG, consumer brands, or product development.
• Strong cross-functional leadership and ability to manage multiple stakeholders effectively.
• Understanding of end-to-end product development lifecycle, from ideation to launch.
• Experience working with manufacturers, suppliers, and sourcing teams.
• Excellent problem-solving skills and ability to anticipate bottlenecks.
• Strong communication skills to drive alignment across teams and functions.
• Highly organized with strong attention to detail and execution discipline.
• Experience working in a startup or small company environment is a plus, but not required.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

• Build Iconic Products: You’ll play a pivotal role in shaping category-defining products.
• High Impact: Own high-priority projects that directly influence our growth and success.
• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
• Cross-Functional Exposure: Work across brand, commercial, supply chain, and product teams, gaining a holistic business perspective.

Career Growth Potential

• In the short term to medium term, you will develop strong executional experience in NPD project management and product operations.
• Over time, you may have the option to expand into strategic innovation role as you develop your strategic planning skills with the Founder’s Office
• This role is a fast-track opportunity for a high-potential individual looking to grow into a leadership role in product innovation, strategy, or commercial development.

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.