PR & Communications Lead

About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access, and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions, and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best-in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong, and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

The Right Profile

We are seeking a senior communications professional to drive Syfe’s media and communications strategy. The candidate will work directly with the senior executive team. While it’s not necessary to already have a deep understanding of finance, the ideal candidate should have a keen interest in investing and personal finance.

Key Responsibilities

1. Develop and implement effective communication strategies that build brand awareness, customer loyalty, and satisfaction.
2. Oversee all internal and external communications for the company, ensuring its message is consistent and engaging.
3. Plan and execute corporate communication plans to effectively communicate the company’s purpose, beliefs, growth and operational model, client and employee value proposition.
4. Manage external corporate communications and media relations to improve Syfe’s brand perception.
5. Draft senior management talking points, speeches, and announcements at events, and support the Senior Leadership Team in public appearances and media engagements.
6. Manage media inquiries, write media releases, organize media events, handle on-site media engagement, prepare media kits, and brief spokespersons on FAQs. Red-team for possible de-railers to communications, crafting talking points and analyzing media coverage.

Qualifications

1. A minimum of 8-10 years of working experience in corporate communications and media relations; marketing/PR agency background is a bonus.
2. Keen interest in investing and personal finance is required.
3. Candidates with an understanding of and experience in investing/financial services will be strongly considered.
4. Media relations and PR skills to initiate media pitches on stories and earn coverage.
5. Content strategy and planning skills; storytelling skills.
6. Experience in crisis communications management, backed by the quick ability to understand business issues, have the tenacity to craft clear and sharp messages, FAQs, and responses in crisis situations.
7. High level of originality and creativity as well as strong interest in new technologies and the digital economy business landscape to execute internal communications campaigns that will truly engage and resonate with staff.
8. Skilled in LinkedIn to support SLT and Leaders' social branding.
9. Strategic communication skills with strong writing skills to craft press releases, media FAQs, CEO messages, and internal and external communications.
10. Established contacts with the media.
11. Team player with great interpersonal skills to interlock with various business units.
12. Confidence to interact and engage with Senior Leaders.

You will thrive at Syfe if you:

1. Embrace ownership: You take initiative, act with drive and lead with an owner's mindset.
2. Value transparency, humility, and constructive feedback: You prefer open communication, remain humble, and see feedback as a tool for personal and professional development.
3. Adapt and excel in a dynamic environment: You flourish in the fast-paced, ever-changing landscape of the industry, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.

Come As You Are

At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.

Location: Singapore

Recruiting Process (estimated duration: 4 to 6 weeks)

If your application is shortlisted, please expect:

1. Interview 1 (30 min) – Virtual introductory call with our People & Culture team
2. Interview 2 (60 min) – Virtual/Onsite interview with the Hiring Manager
3. Interview 3 (90 min) – Onsite case presentation with the Hiring Manager and other senior team members
4. Interview 4 (45 min) – Virtual/Onsite interview with our COO
5. Background and Reference Checks

Due to the volume of applications, we regret that only shortlisted candidates will be notified.