Performance Marketing Head

OOm is looking for a Performance Marketing Head to join their team in Singapore.

OOm is a leading digital performance marketing agency in Singapore, serving SMEs, enterprises, government agencies, and non-profits since 2006. As a Google Premier Partner and Meta Business Partner, we are committed to transparent, accountable, and results-driven digital marketing solutions. As we continue to grow, we’re looking for a dynamic Performance Marketing Head to join our leadership team and lead our performance marketing department to new heights.

The Role:

As the Performance Marketing Head, you will be a key driver of impact, change, and strategic direction within our marketing department. Reporting directly to the CEO and collaborating with the leadership team, you will spearhead high-impact projects and initiatives that align with OOm’s mission and business objectives.

What You’ll Do:

• Drive Strategic Innovation: Monitor industry trends and competitor activities to identify opportunities for improvement and innovation. Implement these strategies to maintain our competitive edge.
• Leadership & Mentorship: Lead, mentor, and manage a team of performance marketing executives. Foster a high-performance culture and identify potential leaders within the team.
• Cross-Functional Collaboration: Work closely with senior leadership to define the performance marketing team’s roadmap and drive actions to achieve set goals.
• Optimize Campaigns: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they meet or exceed targets.
• Enhance Team Performance: Design and deliver regular training sessions to enhance team skills, promote continuous learning, and stay updated with industry developments.
• Improve Processes: Evaluate and refine departmental processes and workflows to boost efficiency and productivity.

What We’re Looking For:

• Inspirational Leadership: Proven ability to inspire, mentor, and guide a team towards achieving collective goals and improving skills.
• Conflict Management: Skilled in handling interpersonal conflicts and maintaining a harmonious work environment.
• Effective Delegation: Capable of delegating tasks effectively while ensuring accountability.
• Digital Passion: Enthusiastic about digital trends and forward-thinking with a keen eye on the latest developments in the digital space.
• Data-Driven: Strong analytical skills with the ability to assess team performance and derive actionable insights.
• Channel Expertise: Deep understanding of digital marketing channels, especially Meta, Google, and TikTok, and how to leverage them for maximum ROI.
• Communication Skills: Excellent verbal and written communication skills with the ability to present strategies and insights clearly and confidently to senior management.
• Creative Problem-Solving: Quick-thinking and creative in addressing challenges and obstacles.