Paid Social Director

As a Senior Paid Social Director, you will lead the strategic planning, execution, and optimization of global paid social campaigns across key platforms like Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, and emerging platforms. Your role extends beyond campaign management to include holistic strategy development, cross-functional collaboration, and thought leadership in paid social media marketing. You will manage high-impact campaigns that drive global user acquisition, engagement, and revenue growth for web and app products. Additionally, you will lead, mentor, and grow a team of paid social specialists, championing innovative strategies and best practices.

Responsibilities

• Develop and execute best-in-class paid social strategies focused on global user acquisition, engagement, and revenue growth, with an emphasis on English-speaking markets such as the US, UK, and Canada.
• Develop strategic recommendations for Head of UA stakeholders, aligning paid social efforts with broader marketing and business goals.
• Work collaboratively with cross-functional leaders in organic marketing, creative, performance marketing, product, and analytics to build cohesive and unified strategies.
• Lead the planning, execution, and optimization of large-scale paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, etc.), ensuring alignment with overarching business objectives.
• Manage, mentor, and grow a high-performing team of paid social specialists, instilling a culture of excellence, creativity, and innovation.
• Provide hands-on support and training to team members, ensuring skill development and career growth.
• Serve as the senior subject matter expert on paid social, driving innovation and best practices.
• Act as a leader who can execute as an individual contributor while simultaneously empowering the team to succeed.
• Support the strategic allocation of resources across platforms, geographies, and campaigns to maximize ROI.
• Continuously analyze and improve campaign performance, leveraging advanced A/B testing, audience segmentation, and creative experimentation to achieve optimal results.
• Partner with creative teams to produce engaging ad content tailored to platform-specific audiences and formats.
• Work closely with the analytics team to implement attribution modeling and measure the true impact of campaigns across multiple touchpoints.
• Collaborate with organic social and community management teams to create a cohesive social presence across all channels.
• Perform competitive analysis to identify opportunities for differentiation.
• Build relationships with platform representatives (e.g., Facebook, TikTok) to gain early access to beta features and platform insights.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• Proven track record in scaling global paid social media efforts for web and app platforms.
• Significant experience in TradFi or Crypto, i-gaming or sports is a plus.
• 8+ years of experience in paid social media marketing, including experience leading large-scale campaigns across multiple platforms.
• 3+ years of experience managing and mentoring teams, with demonstrated success in building and retaining high-performing teams.
• Deep knowledge of paid social platforms, tools, and analytics systems.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
• Exceptional communication and presentation skills, capable of influencing stakeholders at all levels.
• Experience managing multi-million-dollar budgets and optimizing spend for maximum ROI.
• Expertise in performance marketing strategies for English-speaking markets (US, UK, Canada) and global campaigns.
• Advanced understanding of audience targeting, conversion optimization, and creative testing strategies.
• Passion for innovation and staying ahead of industry trends.