Paid Media Marketing Manager, APJ, Digital Marketing, APJ

Paid Media Marketing Manager, APJ, Digital Marketing, APJ

Job ID: 2833185 | Amazon Web Services Singapore Private Limited

About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Key Job Responsibilities

1. Define, plan, execute, and measure Paid Media Campaigns (social, display, content syndication etc.) to drive awareness and growth of AWS solutions.
2. Define best practices and measurement of paid media channels (social, display, content syndication etc.).
3. Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to drive successful paid media campaigns.
4. Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.
5. Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.

We Are Looking For Candidates With:

1. The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through paid advertising, demonstrating strategic thinking and leadership.
2. Advanced Excel and data analytics skills, able to use it to analyze, extract insights and present recommendations.
3. Agency or agency setting experience managing advertising campaigns across brand awareness, acquisition, customer engagement showcasing a strategic approach to marketing.
4. Experience in owning planning, media buying and measurement for campaigns across a variety of channels such as Social, Programmatic, OLV, CTV, Direct etc.
5. 8+ years of ROI-focused digital marketing experience, including strategic management and hands-on execution of paid media channels (Display, Paid Social etc.).
6. Strong management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
7. Experience building, executing and scaling marketing programs across multiple international markets.
8. Establish reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
9. Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.

A Day in the Life

The APJ Digital Marketing team is seeking an experienced Paid Media Marketing Manager to join our team. In this role, you will define, plan, execute, and measure Paid Media Campaigns (social, display, content syndication etc.) to drive awareness and growth of AWS solutions. You will partner with our international marketing teams and external agency/partners as the paid media point of contact to strategize and authorize advertising launches of promotions and services. The impact of this role is significant and broad.

The Paid Media Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

PREFERRED QUALIFICATIONS

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Posted: November 1, 2024 (Updated 2 days ago)

Posted: October 15, 2024 (Updated 3 days ago)

Posted: October 21, 2024 (Updated 3 days ago)

Posted: August 16, 2024 (Updated 6 days ago)

Posted: September 27, 2024 (Updated 7 days ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.