P-R & Brand Manager (Assistant Manager/Manager) - NUS College (Outreach - Comms)

P-R & Brand Manager (Assistant Manager/Manager) - NUS College (Outreach - Communication)

A key member of the NUS College’s Communications team, the P-R & Brand manager will play a pivotal role in elevating and driving the College’s brand mindshare and reputation. The role will be responsible for developing and executing effective P-R and brand strategies that align with the company’s strategic vision and business objectives. By building strong relationships with media, influencers, and stakeholders, the P-R and Brand Manager will drive positive awareness, manage public relations and contribute towards raising overall brand-building efforts for the College.

Brand Marketing & Management

• Develop and implement 360-degree brand communications & marketing strategies and campaigns, aligned with NUSC’s brand positioning (brand activation, partnerships, collaborations etc).
• Manage and enhance the brand guidelines catered to all touch points, ensuring synergies across multiple brand platforms and mediums.
• Ensure brand consistency and alignment across all NUSC channels, including website, social media, advertising and collaterals/materials.
• Manage NUSC corporate gift inventory, especially in curating gifts that align with the NUSC brand.
• Lead and oversee NUSC facility branding needs in collaboration with infrastructure office.

Public Relations Management

• Develop and pitch compelling press releases, media advisories and story angles to journalists, as well as craft speeches and executive communications for NUSC leadership.
• Manage media inquiries/briefings and coordinate interviews.
• Build and cultivate relationships with key media outlets, editors, correspondents, especially in the education sector.
• Monitor media coverage and track brand mentions.
• Proactively identify and address potential P-R challenges or crises.

Measurement & Training

• Measure and report the effectiveness of P-R and brand initiatives as well as identify trends, insights, and areas for optimisation.
• Manage brand research/sentiment surveys and audits.
• Conduct brand training workshops to impart NUSC brand guidelines and industry best practices.
• Work with other administrative teams in NUS College on cross-functional and shared duties.

Qualifications

• Bachelor's degree in Public Relations, Marketing, Communications or a related field.
• Minimum 5 years of relevant experience in P-R & brand management, campaign management and agency management.
• Previous experience in collaborating with broad groups of internal and external stakeholders in large organisations.
• Demonstrated experience in managing complex projects/campaigns with sometimes challenging timelines.
• Excellent written and verbal communication skills.
• Strong project management, organisational and time management skills.
• Ability to work independently and as part of a team.
• Highly effective and strong creative and business judgment.
• Curiosity of mind and passion to build a career in the education industry.
• Experience in higher education sector is a plus.

More Information

Location: Kent Ridge Campus

Organization: NUS College

Department: NUS College

Employee Referral Eligible:

Job requisition ID: 26772