Modern Trade Lead

Job Summary

The Modern Trade Channel Director/Leadis responsible for driving sales growth and profitability for assigned key accounts within the modern trade sector. This role involves developing and executing effective sales strategies, building strong customer relationships, and collaborating with cross-functional teams to maximize market share. The ideal candidate will have a deep understanding of FMCG sales, strong analytical skills, and the ability to negotiate and execute commercial plans successfully.

Key Responsibilities

• Sales Strategy & Growth: Develop and implement customer-specific sales plans in alignment with revenue and profitability targets, working closely with the reporting manager.
• Account Management: Build and maintain strong, long-term relationships with key decision-makers at customer accounts, ensuring alignment on business objectives.
• Market & Competitive Analysis: Conduct market research and competitive assessments to identify new growth opportunities and stay ahead of industry trends.
• Negotiation & Commercial Agreements: Negotiate and secure favorable commercial terms and trade agreements to drive business profitability.
• Cross-Functional Collaboration: Work closely with Marketing, Supply Chain, and Merchandising teams to ensure smooth execution of sales strategies and customer initiatives.
• Trade Spend & Compliance: Monitor and control trade spend within approved budgets while ensuring compliance with company policies and procedures.
• Sales Performance Analysis: Utilize sales data and tools (e.g. Sales Data, NetSuite) to track performance, identify trends, and make data-driven business decisions.
• Process Improvement: Identify opportunities to streamline and enhance the sales process to improve efficiency and effectiveness.

Required Skills & Experience

• Proven track record in sales and key account management within the FMCG industry, with at least 10 years of experience in Supermarkets, Convenience, or Western Pharma channels highly preferred.
• Strong negotiation skills, sales principles knowledge, and customer relationship management expertise.
• Excellent communication, presentation, and interpersonal skills to engage with key stakeholders and cross-functional teams.
• Strong analytical and problem-solving abilities, with experience leveraging market data and trade math to define business opportunities.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint); experience with NetSuite is preferred.
• Fluency in English (written and spoken).
• Bachelor’s degree in Sales, Marketing, Business, or a related field.

Desired Skills & Experience

• Experience in sales, marketing, or operations within a consumer goods distribution company or with retailers
• Knowledge of local market dynamics and competitive landscapes.
• Self-starter with a proactive, adaptable mindset, open to feedback, and comfortable working in a hands-on, fast-paced environment

If you are a results-driven professional passionate about modern trade and FMCG sales, we invite you to apply. Please submit your CV and cover letter, outlining why you are the ideal candidate for this role.