MarTech & Development Ops Specialist

Position Summary

• Reporting to the Head of MarTech, the MarTech and DevOps Specialist plays a key role in maintaining critical data processes, ensuring regional data and system governance, and optimizing the Adobe Campaign, AEP and Real-Time CDP.
• This role focuses on building unified customer profiles, automating data pipelines, and configuring, maintaining and troubleshooting platform connections to support marketing teams in creating data-driven experiences.

Role and Responsibilities

Data Process Management and Governance

• Maintain critical data pipelines, ensuring smooth processing, enrichment, and validation for regional data governance initiatives.
• Develop and manage scalable data pipelines to extract, transform, and load marketing and customer data into the Adobe Experience Platform Real-Time CDP.
• Ensure compliance with regional legal and privacy regulations in all data processes and integrations.
• Build workflows to enrich customer data and support the creation of unified customer profiles for segmentation and analysis.
• Regularly audit and monitor data flows for performance, accuracy, and compliance

Adobe Campaign & Real-Time CDP Expertise

• Act as a platform expert in Adobe Experience Platform Real-Time CDP, supporting the team in its use and optimization.
• Design, build, and test source and destination connections, data sets, XDM schemas, and identity namespaces within AEP.
• Configure local market destination channels to enable seamless activation of audience segments.
• Write and optimize queries using the AEP Query Service for segmentation, reporting, analytics, and machine learning models.
• Collaborate with the MarTech Lead to implement strategies for unified customer journey mapping and data-driven decision-making

System Integration and Automation

• Automate data ingestion, transformation, and activation processes to improve scalability and reliability.
• Integrate AEP with internal systems and third-party tools, ensuring seamless data sharing and interoperability.
• Implement monitoring and alerting mechanisms to maintain uptime and system health.
• Troubleshoot and resolve issues with data pipelines, integrations, and system configurations.

Support and Training

• Provide technical support for data-related issues, ensuring minimal disruption to operations.
• Train and upskill team members on Adobe Experience Platform Real-Time CDP functionalities and best practices.
• Collaborate with global and regional teams to align on platform improvements, updates, and advanced use cases.

Skills and Qualifications

• 2+ years of experience in CRM, data-driven marketing, or MarTech.
• Expertise with CDPs, CRM solutions, and marketing automation platforms.
• Hands-on experience with SQL, API integration, and ETL (on-premise and cloud).
• Familiarity with paid media platforms and resolving email campaign delivery issues.
• Certifications in Adobe Marketing Cloud or SAP are a plus.
• Strong project management skills, with certifications (e.g., PMP, Agile) preferred.
• Excellent communication, critical thinking, and data analysis capabilities.
• Proven ability to collaborate across teams and manage regional operations

Preferred Experience

• Prior experience in addressing email deliverability issues.
• Familiarity with multi-market environments, collaborating with global and regional teams, and ensuring smooth system operations across diverse geographies.