Marketing Strategist

Marketing Strategist

Location: Singapore

Company: NovaHealth TCM Clinic

About Us

NovaHealth is a leading healthcare provider that integrates Traditional Chinese Medicine (TCM) and Sports Science with modern technology to optimize patient care. We are looking for a Marketing & Clinical Assistant who can bridge the gap between healthcare and marketing—promoting our services while ensuring an excellent patient experience at the clinic.

Job Responsibilities

1. Brand Growth & Awareness: Develop and implement marketing strategies to promote NovaHealth’s TCM and Sports Science services across various platforms.
2. Content Creation & Social Media Management: Create engaging content for NovaHealth’s website, social media (Instagram, Facebook, LinkedIn, XiaoHongShu), and marketing materials to educate and attract patients.
3. Patient Engagement & Education: Communicate treatment benefits, promote ongoing packages, and ensure patients understand their therapy plans.
4. Event Planning & Execution: Organize and support wellness workshops, corporate health talks, and community events to enhance brand visibility.
5. Clinic & Customer Experience Enhancement: Assist in front desk operations, patient registration, appointment scheduling, and patient inquiries.
6. Treatment Support: Prepare treatment rooms, set up therapy equipment, and ensure a smooth patient flow for TCM physicians.
7. Business Development & Partnerships: Identify collaboration opportunities with corporate clients, wellness centers, and fitness studios.
8. Performance Tracking & Reporting: Monitor marketing campaign results, analyze patient feedback, and suggest strategies for continuous improvement.
9. Inventory & Supplies Management: Maintain stock levels of clinic supplies and ensure operational efficiency.

Requirements

1. Bachelor’s or Diploma in TCM (preferred) with relevant education in Marketing, Business, or Healthcare Administration.
2. Strong passion for TCM, healthcare marketing, and patient care.
3. Experience in content creation, social media management, or digital marketing is a plus.
4. Excellent communication skills in English and Mandarin (to liaise with Mandarin-speaking patients).
5. Comfortable with both marketing responsibilities and clinical assistance in a healthcare setting.
6. Proactive, organized, and able to multitask in a fast-paced environment.