Marketing Specialist - SeaMoney Credit

Develop and execute offline branding strategies, including events, sponsorships, and activations, to increase brand visibility in key markets.

Plan and manage in-person marketing campaigns such as pop-up events, roadshows, and corporate events that align with the company's brand values.

Collaborate with creative teams to design engaging offline materials (brochures, banners, displays) that are cohesive with online campaigns.

Identify opportunities for partnerships with relevant businesses and organizations to strengthen offline branding efforts.

Work with the product, sales, and customer service teams to ensure cohesive branding across all customer touchpoints, both online and offline.

Develop and implement a comprehensive social media strategy that enhances brand awareness, engagement, and user acquisition across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

Ensure local content calendar aligns with the company’s objectives and marketing goals, ensuring brand consistency across social channels.

Work closely with the digital marketing team to integrate offline and online marketing efforts, ensuring a holistic approach to campaigns.

Monitor and analyze social media performance metrics to continuously improve engagement and reach.

Stay up-to-date on market trends and competitor activities, especially within the fintech space.

Leverage customer feedback, market research, and social listening tools (e.g., Emplifi) to refine and optimize offline and social media campaigns.

1-3 years of work experience. Bachelor's degree in Marketing, Business, or a related field.

Past experience in offline marketing, branding, or a similar role, ideally within the fintech, financial services, or technology sectors.

Proven experience in managing offline campaigns and events, with a strong understanding of branding principles.

Strong knowledge of social media platforms, tools, and strategies to drive engagement and growth.

Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.

Ability to work cross-functionally with multiple teams and manage external partnerships.

Creative and analytical mindset, with the ability to interpret data and make informed decisions.