Marketing Specialist

Our client is a multinational technology company and Southeast Asia's leading superapp.

Job Responsibilities:

• Collaborate with key stakeholders and support teams (both internal and external) to craft impactful user communications and engagement strategies that enhance user acquisition and build a positive brand image for their financial products.
• Spot new opportunities and take charge of designing and executing end-to-end campaigns and communications to drive business growth and meet key performance indicators.
• Produce high-quality content and materials that foster trust and loyalty in the company’s financial products, ensuring every piece supports our overall objectives.
• Oversee marketing performance reporting, ROI tracking, and campaign analysis for driver initiatives, leveraging data to refine strategies and boost campaign effectiveness through a continuous test-and-learn approach.
• Coordinate seamlessly with creative, business, legal, compliance, and external partners; lead the execution of user lending communications and campaigns with excellence.

Job Requirements:

• Bachelor's degree or equivalent with 2-3 years experience in the entire marketing mix. Experience or knowledge of consumer lending products is a bonus.
• Well-versed in the Singaporean marketing and media landscape, knowing precisely how and when to utilize various channels—whether above-the-line or below-the-line—to drive positive perception, educate consumers, and meet business KPIs.
• Proficient in making data-driven decisions and have a proven ability to analyze digital marketing metrics.
• Well-versed with Adobe Creative Skills: Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Good communication skills and the ability to craft clear and engaging content.

If you are keen on this exciting opportunity, kindly ‘Apply Now’.