Marketing Specialist

Posting Start Date: 31/03/2025

Job Category: Entry-Level

Job Family: Digital, Marketing & Creative Services

What The Role Is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedication. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What Will You Be Working On

As a member of the Media & Publicity department, you will shape how the public understands and engages with CPF Board. This combines strategic thinking with hands-on execution, as you develop and implement integrated campaigns that strengthen our position.

In this role, you will be:

• Responsible for planning and executing internal and external marketing communications initiatives for the Board, including marketing research, campaign management, media planning and contract management.
• Working with appointed agencies to deliver the Board’s key messages using through-the-line and integrated marketing communications initiatives to raise awareness and improve understanding of the CPF system and policies.
• Working with appointed research agencies to determine the appropriate research methodology and segmentation as well as evaluate and analyse the results.
• Providing communications support to other departments and schemes within the Board. This includes identifying potential opportunities for mass and targeted messaging, content strategy and planning, working with appointed agencies to conceptualise and develop relevant publicity content, copy writing and editing across various formats of communications materials.

What Are We Looking For

We value the diverse talents and experiences that each individual brings to the table. While mastery of every requirement may not be necessary, familiarity and expertise in some of the following areas will position you for success within this team.

• Relevant experience in integrated marketing campaign management and execution.
• Experience in financial industry and/or public sector is advantageous.
• Good knowledge of marketing communications (both offline and digital), research, creative and media-buy processes as well as preparation of marketing reports to track progress/impact of marketing initiatives.
• Meticulous and possess a strong eye for design with ability to present information in clear and concise manner across a range of communication platforms creatively.
• Strong project management, presentation, writing and interpersonal communications skills.
• Creative self-starter who is also able to work effectively in a team.
• Adept at handling multiple projects in a fast-paced environment.

We welcome fresh graduates in any discipline and candidates without working experience to apply. To help us better understand your academic background, please provide an official or unofficial copy of your academic transcript, as well as any other relevant documents or certificates that you believe would support your application.

The seniority of appointment and actual corporate job title will commensurate with individual work experiences.

Position is on a 1-year full-time contract directly under the payroll of CPF Board with an option to renew, contingent upon confirmation and subject to organisational needs. Additionally, there is potential for emplacement into a permanent position.

What You Can Expect

Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

• Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape.
• Promotion opportunities based on your capability and on-the-job performance.
• A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive.
• A hybrid work model that offers flexibility for remote work, subject to exigencies of service.
• Flexible dress code that empowers you to choose your appropriate outfit for the day.
• A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.