Marketing Planning & Studio Relations Coordinator - APAC

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Overview

The APAC Marketing Planning & Studio Relations coordinator is the primary point of contact between internal Netflix teams and external studio partners from SEA, ANZ and TW/HK. The coordinator will support the socialisation and export of both acquired and commissioned titles / campaigns, working upstream with local Marcomm teams and external studio partners, to serve as the connector with the rest of the world.

The APAC Marketing Studio Relations coordinator role is based in Singapore, and reports to the Senior Manager, Marketing Planning & MSR based in Singapore.

Key Responsibilities

LOCAL SLATE EXPERT

• Using full knowledge of the unbranded local slate, lead with a holistic perspective to identify opportunities for export and reactive opportunities.
• Develop relationships with studio and Content partners to solicit updates, guidance, and restrictions on acquired titles.

REGIONAL LICENSING HUB

• Build strong working relationships with key stakeholders in APAC, including Content licensing teams, Social Marketing, Partner Marketing, Title Marketing, PR and PAVs, and APAC Social & PR agencies.
• Go-to person for regional licensing asset sourcing and approvals.

STUDIO PARTNERSHIP

• Build strong working relationships with APAC-based studio partners.
• Review, prioritise and track digital assets delivered by studio partners - leading on digital asset management and archiving (including transferring, renaming, attaching metadata, adjusting, backing up and uploading).

OPERATIONAL OPTIMISATION

• Consistently strive to review current operational workflows and identify efficiencies.
• Utilise reporting tools to analyse top performing content, spot trends, and share best practices for the marketing of licensed content.
• Establish an optimal workflow for the entire process of title management and development by reviewing both internal and external processes and continuously seeking new improvements.

Candidate Profile

The right candidate should have a minimum of 7 years of experience in a marketing or project management role at an advertising agency, brand, or network/studio marketing team.

Required Skills

• Proficiency in English.
• Is capable of building studio partner relationships.
• Aptitude for numbers and analysis.
• Ability to listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.
• Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.
• Is capable of optimising workflows, identifying gaps and opportunities we need to solve for, and pushing for innovative solutions at scale.
• Is a creative problem-solver who can work and navigate comfortably in ambiguity.

Desired Skills

• Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.
• Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.