Marketing Manager – Start up Retail Brand (Singapore based)

Marketing Manager – Start up Retail Brand (Singapore based)

The Marketing Manager will lead the development and execution of innovative marketing strategies to drive brand growth, enhance customer engagement, and maximize market share. This role requires a strategic thinker with a proven record in consumer marketing, brand management, and team leadership.

Key Responsibilities

1. Strategic Planning: Develop and implement comprehensive marketing strategies that align with business objectives and enhance brand visibility and market share.
2. Brand Management: Lead the brand positioning strategy, ensuring consistency and clarity across all marketing channels. Monitor brand health metrics and adjust strategies as needed.
3. Campaign Development: Design and execute multi-channel marketing campaigns (digital, social media, in-store, and traditional) that drive customer engagement and sales growth.
4. Market Research & Insights: Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for innovation and improvement.
5. Digital Marketing Leadership: Work closely with the digital team to monitor digital marketing efforts, including SEO, SEM, email marketing, and social media strategy, ensuring alignment with overall brand goals.
6. Budget Management: Plan and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

Qualifications

1. Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
2. 7+ years of experience in marketing, preferably within the retail / FMCG sector.
3. Proven track record of developing and executing successful marketing strategies and campaigns.
4. Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
5. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Application Method:

To apply for this position, please simply click on the “APPLY” button or send your full resume to alexandra_leung@persolkelly.com in word format indicating the job title. If you are not contacted by our consultants within 2 weeks, please consider your application unsuccessful. All applications will be treated in strict confidence, and used for recruitment purposes only in accordance with PERSOLKELLY Hong Kong Limited’s Privacy Notice.

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