Marketing Manager (Singapore & Malaysia) - Venchi (F&B)

Key Responsibilities:

1. CRM Strategy & Execution:

- Develop and implement CRM strategies to enhance customer retention, loyalty, and lifetime value.

- Leverage customer data to create personalized marketing campaigns and improve customer segmentation.

- Monitor and analyze CRM performance metrics to optimize campaigns and drive ROI.

2. Trade Marketing:

- Collaborate with sales teams to develop and execute trade marketing plans that drive product visibility and sales in retail channels.

- Manage promotional activities, in-store displays, and POS materials to ensure brand consistency and effectiveness.

- Build strong relationships with key retail partners to maximize brand presence and sales opportunities.

3. E-commerce Marketing:

- Develop and execute digital marketing strategies to drive online sales and brand awareness.

- Optimize e-commerce platforms (e.g., website, marketplaces) for user experience, conversion rates, and SEO.

- Manage online advertising campaigns (e.g., Google Ads, social media ads) and analyze performance to ensure maximum ROI.

4. Cross-Functional Collaboration:

- Work closely with product, sales, and regional marketing teams to align strategies and ensure consistent brand messaging.

- Collaborate with external agencies and vendors to execute marketing initiatives effectively.

5. Budget Management:

- Plan and manage the marketing budget for Singapore and Malaysia, ensuring efficient allocation of resources.

- Track and report on marketing expenses and ROI.

6. Market Analysis & Insights:

- Conduct market research to identify trends, opportunities, and competitive insights.

- Use data-driven insights to refine marketing strategies and tactics.

Qualifications:

- Bachelor’s degree in marketing, Business, or a related field.

- Minimum of 5-7 years of experience in marketing, with a focus on CRM, trade marketing, and e-commerce.

- Proven experience managing marketing campaigns across multiple markets (Singapore and Malaysia preferred).

- Strong understanding of digital marketing tools, CRM platforms, and e-commerce ecosystems.

- Excellent analytical skills with the ability to interpret data and make informed decisions.

- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

- Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

- Fluency in English is required; proficiency in second language