Marketing Manager, Public relations (Paya Lebar)

Our company is seeking an experienced and dynamic marketing strategist to lead a team of up to 5 team members. The successful candidate will oversee various business units, including AsterSpring Chain, Skincare and Wellness brands to drive sales performance and increase share of voice on social media. As the Marketing Manager, you will spearhead omni-channel marketing calendar including CRM and E-commerce initiatives.

Responsibilities:

• Strategize, plan and implement 360 marketing campaign with the team, while managing advertising and promotions (A&P) expenses that includes all media platforms, oversee promotion activation, trade marketing, retail marketing, roadshows, workshops, digital ads, Public Relations activities, KOL liaison and digital content ensuring a profitable and sustainable business.
• Oversee development and execution of marketing plans and critically evaluate pre and post implementation effectiveness to achieve business objectives and marketing strategies.
• Work closely with brand team and brand partners to develop marketing ideas and activations according to brands’ direction and growth.
• Lead development of marketing budgets and ensure alignment to brand needs and marketing plans. Evaluate marketing expenditures, ROI, budget-to-actual variances according to net adjusted based performance.
• CRM Savvy, know how to drive consumer data collection, recruit the right target audience and retain existing base.
• Plan and analyse social media channels, SEM, and CRM data to optimize media buys and campaign spending.
• Have a creative eye on what the brand stands for, and work with the creative team to produce content and artwork for social media platforms, eDMs, online and offline Ad campaigns.
• Oversee/prepares updates, analysis for management and brand presentation and decision-making.
• Manage evaluation of market trends, competitor activities, and marketing plans according to changing markets and competitive conditions.
• Manage ongoing and create new relationships with external vendors (eg. retailers, malls, designers and 3rd parties for collaboration, media, digital and Public Relations agencies, etc.) to negotiate and ensure smooth execution of marketing activities.
• Ensure proper implementation of campaigns that are in line with the company’s guidelines.
• Lead and guide marketing team for total category to ensure all the above are planned and executed.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Relevant work experience, including a minimum of 5 years in a managerial role, added advantage for Beauty industry or Media/Public Relations agency.
• Demonstrated success in running effective marketing campaigns.
• Exceptional leadership skills with the ability to set and prioritize goals.
• Strong analytical skills with business acumen.
• People-oriented, passionate, resourceful, and driven.
• Highly organized, eye for detail, meticulous, and a team player.
• Excellent multi-tasking and time management skills.
• Ability to motivate, inspire, coach, and develop team members with a can-do attitude.

Other Information:

• 5 days’ work week, Mon to Fri, 9.00am to 6.00pm.
• Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower).