Marketing Manager ELN APAC

FrieslandCampina

Singapore

SGD 60,000 - 80,000

Job description

Shaping and executing the Asia Pacific marketing strategy by translating Global propositions into Asia Pacific specific propositions and initiating new initiatives in the Netherlands (e.g. innovation, communication) based on regional requirements and insights from consumer and customer perspective
Driving value chain analyses and developing the product/portfolio, place, positioning, price strategy per channel for Asia Pacific
Execute global product launch locally and deliver on innovation. Initiate, drive and support innovation projects and product launches specific for Asia Pacific.
Supporting segment and FCI branding initiatives. Drive effective market visibility via different channels like e.g. seminars and exhibitions in Asia Pacific.
Accountable for regional communication & execution of marketing campaigns (thought leadership & lead generation)
Active alignment with Sales, Business Development and Technical Sales in Asia Pacific Development and Segment Marketing in the Netherlands on segment priorities for Asia Pacific and delivery thereof.
(co) driving innovation and/or application projects with customers.
Leveraging and building external networks (e.g. customers, KOL, industry network)