Marketing Manager, APAC Campaigns and Advocacy

Marketing Manager, APAC Campaigns and Advocacy

Location:

Area of Interest

Marketing and Communications

Job Type

Professional

Job Id: 1439276

Meet The Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Your Impact

We are looking for a dynamic, creative, results-oriented Marketing Manager, APAC Campaigns and Advocacy, to be part of the APAC Marketing and Communications team to lead and execute in the development and execution of campaigns and customer advocacy programs.

You embrace creative approaches and have good experience in planning and implementing compelling campaigns and programs that combine various marketing channels, specific to personas in prospect and customer accounts.

You’re a big ideas-and results-oriented person with an understanding of data-driven marketing and have past work experience in B2B/enterprise software/SaaS companies.

Reporting to the Director, APAC Marketing and Communications (based in Singapore), the individual is based in the Singapore office.

Responsibilities

1. Campaign Structure/Framework
   Connecting Splunk APAC regional business and go-to-market priorities and outcomes to shape end-to-end campaign planning and execution across buyers’ journeys to nurture, engage and convert our prospects into customers as well as increase cross/up sell opportunities for our existing customers. This is an important function in working together to have stronger campaign impact to contribute to lead generation, pipeline growth and conversion for business growth.
2. Establish goals and critical reporting metrics for campaigns and programs based on historical or projected results, and tie back actual performance and revenue impact.
3. Align multi-channel execution and shape marketing campaign and program plan aligned to business goals.
4. Partner with our marketing teams to analyse and give insights, and work on improvement areas to impact APAC results to drive funnel velocity, and improve segmentation capabilities.
5. Work with regional marketing owners to find opportunities to improve pipeline and scale productivity through agile trial projects to innovate and scale integrated programs.
6. Drive pipeline growth with sales campaign development and launch. Supporting sales efforts by aligning marketing activities with sales objectives, and optimized to drive conversions, revenue, and long-term customer relationships in product, competitive, vertical programs.
7. Partner with APAC Digital Sales on region-wide activation to generate inquiries and marketing contributed pipeline.
8. Communicate with sales teams on the available sales campaigns to influence adoption and eventually impact on pipeline and conversion.

Qualifications

• 5 to 8 years of experience leading and running demand generation programs for enterprise software and/or SaaS services, with relevant experience in customer advocacy marketing function.
• Bachelor's degree in Marketing or equivalent education/experience.
• A good track record of marketing campaign management and execution, and customer advocacy success in APAC and being able to demonstrate quantifiable results.
• Highly-motivated individual who thrives in fast-paced teams.
• Teamwork. We're a collaborative team, and we require someone with positive energy and strong desire to partner with global and regional marketing and functional teams to accomplish shared goals.
• Ability to take inputs and feedback to develop plans of action, and adapt to a changing environment with agility.
• Seek enhancement and efficiency at every turn. Have an eye for scale and automation.
• Bring new ideas to the table and seek constant improvement and growth.
• Creativity. Someone who is willing to bring an endless supply of new ideas.
• Experience working with systems (or equivalent) such as Salesforce, Marketo, Tableau and Workfront to execute demand generation programs and measure their effectiveness.
• Extensive experience working with global, regional, and country cross-functional, marketing teams, and act as key point of contact for Marketing Campaigns.
• Demonstrate competence working with local business leaders and multiple functional teams to shape and execute on strategies and develop compelling campaigns and programs to elevate Splunk brand awareness that resonate with local market trends and demand.
• Experience in working with senior management and leadership teams.
• An established track record of customer advocacy success in APAC and able to demonstrate quantifiable results in crafting content and programs to amplify stories, in other marketing channels.
• Ability to manage a wide variety of marketing campaigns and programs against deadlines at the same time.
• Strong attention to detail with organizational, time management, problem solving and communication skills.
• Ability to analyze data for actionable insights and intelligence.
• Excellent planning, organizational and project management skills.

#WeAreCisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!