Strategy localisation & delivery of strategy into action in region for both Medical & PAN segments
Executes global product launch locally & contributes (innovation & regional priorities) to the development of the strategy one level higher, in line market & customer needs
Accountable for regional communication & delivery of (thought leadership & lead generation) and marketing campaigns execution incl. KPI’s
Measure, monitor and control the impact of actions and programs for the region identify success factors, and propose and implement opportunities for continuous improvement.
(co) signs off on the regional application development roadmap