Marketing Manager, Amazon Books

DESCRIPTION

At Amazon Books, we believe reading is essential for a healthy society; our mission is to inspire readers by making it easy to read more and get more out of reading. We are seeking a highly motivated, data-driven and results-oriented Marketing Manager to lead our channel marketing efforts across multiple marketplaces in North America and Asia. Working in partnership with the Books global marketing team, you will help develop and execute the marketing strategy for Books across our major marketing channels, measure their effectiveness and use the data to improve channel effectiveness and efficiency.

A successful candidate in this role will be able to exercise the analytical and creative sides of marketing, can operate independently even in ambiguous situations, and works well with a diverse set of stakeholders. The role requires excellent written and oral communication skills, as the candidate should be able to negotiate and influence priorities with multiple partners and stakeholders, and independently handle communications with senior management teams. This role is suited for candidates with prior experience in marketing roles, preferably with online or digital businesses. Experience in analyzing large datasets in Excel, and the ability to quickly build expertise in in-house tools will be necessary.

Key job responsibilities

1. Be a passionate advocate for customer experience, maintain thorough and intuitive user experience across the store and other customer touch points such as emails and search.
2. Contribute to growth of the Print and Digital Books through marketing initiatives across owned and operated channels.
3. Develop and implement marketing strategies to acquire, engage and retain customers.
4. Lead the marketing strategy and execution of large-scale sale events, and develop mechanisms to manage them efficiently.
5. Partner with other global Books teams (Product, Marketing, Category) to launch new experiences in the marketplace, and provide strategic marketing inputs into product roadmaps.
6. Leverage metrics, analytics and dashboards to measure effectiveness of marketing initiatives, and contribute to improving the initiatives and their reporting.

1. 4+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
4. Experience building and optimizing multiple, simultaneous marketing campaigns.
5. Experience managing or working within cross-functional marketing and creative teams.

1. Experience in digital marketing and content production timelines and process.
2. Experience in multi-territory campaign management.
3. Experience in audience segmentation and targeting.