Marketing Manager

Job brief of Marketing role

Gentle Dining Pte Ltd is a Singapore company which develops and manufactures natural, ready-to-eat puréed moulded food (under the brand of GentleFoods, a registered trademark) that are tasty and easy to swallow. Our company distributes and related health food products as part of sales channel in Asia. These are especially designed with adequate nutrition, appropriate texture for these patients. Our goal is to translate technology into innovative foods that improves people’s health and quality of life. We believe that “Food You Enjoyed Must Always Remain The Food That You Enjoy!” and to “Give back what Life has took out”.

We are looking for someone with a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. She/he will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Creates and develops new campaigns, advertising copy, and other marketing materials.

Responsibilities:

• Develop and execute a comprehensive marketing strategy to achieve brand awareness and sales targets.
• Manage all aspects of content creation, including website copy, social media content, email campaigns, and blog posts.
• Design eye-catching marketing materials using Canva, such as flyers, brochures, and web banners.
• Manage our email marketing platform (Mailerlite) and develop targeted email campaigns.
• Take charge of and manage our Shopify store, including product listings, inventory management, order fulfillment, and promotions.
• Utilise Zapier to automate workflows and integrate marketing tools.
• Manage communications and build relationships with key stakeholders, including investors and external agencies.
• Lead and manage marketing projects from conception to completion.
• Work collaboratively with external SEO/marketing agencies to develop and implement SEO strategies and paid marketing strategies.
• Stay up-to-date on the latest marketing trends and technologies.
• Analyse marketing data and reports to measure campaign effectiveness.
• Assist with event planning and execution (e.g., trade shows, community outreach, workshops).
• Collaborate and work closely with the kitchen team and food tech team to ensure marketing materials accurately reflect product offerings and highlight the benefits of our dysphagia-friendly food options.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Minimum 2-3 years of experience in marketing or a similar role.
• Proven track record of developing and executing successful marketing campaigns.

Requirements:

• Experience with content marketing, social media marketing, and email marketing.
• Experience with Shopify.
• Proficiency in graphic design software (e.g., Canva and Adobe Illustrator).
• Basic video editing skills.
• Experience with marketing automation tools (e.g., Zapier) a plus.
• Strong understanding of SEO principles.
• Excellent written and verbal communication skills.
• Independent, with a strong sense of initiative and ability to manage multiple projects simultaneously.
• Excellent organisational and time management skills.
• Strong interpersonal skills and the ability to build relationships with key stakeholders, including external agencies.