Marketing Manager

We are looking for a Marketing Manager to drive the marketing and brand awareness for all MFLG offerings as a unique suite of leisure offerings for locals and overseas travelers, with the goal of increasing visitorship and achieving revenue targets.

Marketing Strategy and Execution

• Collaborate with the Head of Marketing to develop and execute an innovative, integrated marketing and communications strategy aligned with corporate goals and revenue targets.
• Drive the development and execution of a dynamic marketing calendar, implementing high-impact thematic and tactical campaigns to boost revenue growth.
• Strategically manage and optimize the Advertising & Promotion budget, ensuring maximum ROI and alignment with forecasts.
• Oversee content creation and curation across the owned and paid channels, ensuring consistency and brand resonance.
• Present marketing performance and strategic insights to senior management and the Board of Directors.

Data Analytics and AI

• Utilise advanced marketing analytics tools to monitor campaign ROI, optimize performance, and drive data-informed decision-making.
• Implement audience segmentation strategies to deliver highly-targeted, high-converting marketing campaigns.
• Leverage AI-driven solutions to revolutionize content creation, enhancing both quality and operational efficiency while resonating with diverse target audiences.

Brand Management

• Serve as the key guardian of corporate and product brands, ensuring cohesive representation across all consumer touchpoints.
• Develop and refine compelling brand narratives to distinguish the company in competitive markets.
• Amplify brand awareness in key regional markets through strategic initiatives.
• Oversee brand guidelines, including logo designs, uniforms, and visual identity, ensuring consistency.
• Align place-making initiatives with brand identity, managing design aspects to maintain brand integrity.
• Build and sustain partnerships to strengthen brand positioning and extend market reach.

Digital Marketing

• Lead the development and execution of cutting-edge digital marketing strategy to drive online sales growth and enhance web presence.
• Manage social media strategies, leveraging engagement initiatives to expand audience reach and boost meaningful interactions.
• Optimize "always-on" Search Engine Marketing campaigns to maximise conversions and brand visibility.
• Create and manage a strategic email marketing calendar, driving customer engagement and sales.

Partnership with Sales Team

• Collaborate with the Sales team to align marketing strategies with sales objectives, driving revenue growth.
• Support lead generation, nurturing, and conversion efforts to ensure a seamless customer journey from awareness to purchase.
• Develop joint marketing-sales initiatives and refine campaigns using real-time sales insights.
• Regularly report on marketing's contribution to the sales pipeline, adjusting strategies to achieve revenue targets.

Team Leadership

• Inspire and lead a team of 7 marketing professionals, fostering innovation and excellence.
• Deliver high-quality outputs across all initiatives, consistently meeting targets within budget constraints.
• Mentor and develop team members, identifying growth opportunities and supporting career progression.

Agency Management

• Manage external agency partners, including media agencies, to ensure on-time, on-budget campaign deliver with measurable results.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• 7-10 years of experience across the full marketing spectrum, preferably in tourism or related industries.
• 2-3 years of experience leading a team.
• Passion for the tourism industry and developing marketing talent.
• Strong attention to detail, with excellent organisational and analytical skills.
• Proven ability to influence stakeholders and manage multiple projects simultaneously.
• A creative mindset with excellent copywriting skills.
• Demonstrated success in crafting marketing plans and campaigns.
• Strong project management, multitasking, and decision-making abilities.