Marketing Manager

Job Responsibilities:

1. Digital Marketing: Design and implement digital marketing campaigns, including SEO, SEM, social media, and paid ads, to reach potential clients in the system integration industry. Optimize campaigns using analytics to drive engagement and conversions.
2. Corporate Branding: Lead initiatives to elevate our corporate brand, ensuring alignment with our mission and values across all customer touchpoints.
3. Event Planning & Management: Coordinate and manage industry events, client workshops, and product demonstrations, as well as webinars and conferences. Handle logistics, marketing, and follow-up to maximize brand exposure and client engagement.
4. Product and Solution Marketing: Develop positioning and messaging for our technology solutions and services. Work closely with technical and sales teams to create marketing materials that highlight our solutions' value and differentiate us in the market.
5. Content Creation: Oversee the creation of engaging content, such as website updates, whitepapers, case studies, and blog posts, tailored to the needs and interests of our target audience.
6. Cross-functional Collaboration: Partner with sales, engineering, and client support teams to align marketing efforts with business objectives and client needs.

Qualifications:

1. Bachelor’s degree in Marketing, Business, Communications, or a related field.
2. Experience: Minimum of 3 years in a marketing role, with experience in digital marketing, corporate branding, event management, and B2B product/solution marketing. Experience in the technology or system integration industry is a strong plus.

Skills:

1. Positive attitude and a hands-on approach, with a proactive and solution-oriented mindset.
2. Proficiency in digital marketing platforms, analytics, and automation tools (e.g., Google Analytics, HubSpot).
3. Strong project management skills with an ability to manage multiple campaigns and events simultaneously.
4. Proven ability to drive corporate brand growth and build brand awareness in a B2B context.
5. Excellent written and verbal communication skills.
6. A team player with a collaborative approach to work across departments.