Marketing Manager

Key responsibilities of a marketing manager:

1. Strategic Planning: Develop comprehensive marketing plans aligned with overall business goals.
   Analyze market trends, competitor landscape, and customer data to inform strategy.
   Set marketing objectives and key performance indicators (KPIs).
2. Campaign Management: Oversee the development and execution of marketing campaigns across various channels like digital, social media, print, and events.
   Manage campaign budgets and allocate resources effectively.
   Monitor campaign performance and make adjustments as needed.
3. Branding and Messaging: Develop and maintain a consistent brand identity across all marketing materials.
   Craft compelling brand messaging to resonate with target audiences.
4. Content Creation: Oversee the creation and distribution of high-quality content like blog posts, social media updates, videos, and email newsletters.
5. Digital Marketing: Manage paid advertising campaigns on platforms like Google Ads and social media.
   Analyze website traffic and user behavior to optimize digital marketing strategies.
   Implement SEO (Search Engine Optimization) techniques to improve organic search ranking.
6. Team Leadership: Lead and mentor a team of marketing professionals including designers, copywriters, social media specialists, and analysts.
   Assign tasks, set clear expectations, and provide feedback to team members.
7. Reporting and Analysis: Track marketing performance metrics and generate regular reports for senior management.
   Analyze data to identify trends and opportunities for improvement.

Required Skills and Qualifications:

1. Bachelor's degree in marketing, business administration, or a related field
2. Strong understanding of marketing principles and strategies
3. Proven experience managing successful marketing campaigns across multiple channels
4. Excellent analytical and data interpretation skills
5. Leadership and team management abilities
6. Creative thinking and problem-solving skills
7. Proficiency in digital marketing tools and platforms
8. Excellent communication and presentation skills

Interested applicants please reach out at christine@Mintgroup.sg