Marketing Manager

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel and New Bahru.

The Marketing Manager for Behold Julien (Odette and Claudine) will craft and execute comprehensive marketing strategies to uphold their reputations as culinary landmarks. This role requires an innovative approach to brand building, event marketing, digital outreach, and storytelling, with a strong emphasis on profiling Chef Julien Royer as a global culinary leader. Additionally, the role will support the portfolio in exploring and promoting new business ventures, ensuring the restaurants remain at the forefront of the fine dining and hospitality landscape.

Key Responsibilities

• Brand Strategy & Positioning
  • Live and breathe brands, develop a deep understanding of their inner workings, and craft strategies that grow the brand and business in equal measure.
  • Develop marketing strategies that reflect the unique identity of the venues and Chef Julien.
  • Collaborate with HQ’s creative agency, external agencies and freelancers to produce compelling branding materials.
• Digital Marketing & Social Media
  • Manage digital channels, including website updates, EDMs, and social media platforms.
  • Develop an engaging, visually stunning content strategy to foster brand love.
  • Optimise campaigns using data analytics to ensure audience reach and engagement.
• Public Relations & Storytelling
  • Foster relationships with local and international media, influencers, and industry partners.
  • Draft and coordinate press releases, media pitches, and thought leadership pieces for chefs and restaurateurs.
• Event and Partnership Marketing
  • Identify and foster partnerships with like-minded brands to elevate the brand experience.
  • Plan and execute marketing efforts for events, collaborations, and seasonal launches.
• Guest Engagement
  • Work with Operations teams to develop VIP customer initiatives and ongoing loyalty ideas to enhance overall guest retention.
  • Analyze guest feedback to refine marketing efforts and dining experiences.
• Operational Collaboration
  • Work closely with the operations and culinary teams to ensure alignment of marketing campaigns with service delivery.
• Business Development
  • Collaborate with the Director of Operations to identify and evaluate new business opportunities, including market research and competitive analysis.

• Bachelor’s degree in Marketing, Communications, or related fields.
• 6-10 years of marketing experience, ideally in F&B or hospitality.
• Proven track record of managing high-profile brands or projects.
• Deep understanding of fine dining markets and global culinary trends.

• Strong content creator with exceptional storytelling abilities.
• Proficiency in digital marketing tools and platforms (e.g., Ads Manager, SEO, Mailchimp, CRM systems).
• Strong interpersonal skills for partnership building and media relations.
• Analytical mindset with experience in campaign performance metrics.

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else's day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms