Marketing Manager

Oishi Manufacturing Pte Ltd, established in 2003, is a prominent manufacturer and wholesale supplier of frozen desserts in Singapore. Specializing in halal-certified ice creams, gelato, and sorbets, the company serves a diverse range of clients including hotels, restaurants, cafes, fast food chains, and distributors.

Oishi operates from a 18,000 sq. ft. facility, offering both its own brands—like ArtisertZ—and customized OEM services. Their product range extends beyond frozen treats, including soft-serve pre-mixes, waffle and pancake premixes, frozen lava cakes, and equipment like soft-serve machines. The company is known for its commitment to high quality and halal compliance, holding certifications like FSSC 22000 and BRCGS.

Oishi caters to both local and international markets, priding itself on reliable delivery services and competitive pricing. This has solidified its reputation as a preferred business partner within the food industry

Job Summary

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. The role involves managing campaigns across multiple channels, overseeing a team, and ensuring alignment with overall business objectives. The ideal candidate has a strong understanding of market trends, digital marketing, and leadership skills to inspire and guide a marketing team.

Key Responsibilities

Marketing Strategy Development

• Design and implement marketing strategies that align with the company’s objectives.
• Develop and manage marketing plans, campaigns, and budgets to achieve key performance indicators (KPIs).
• Identify and capitalize on market trends, customer insights, and growth opportunities.

Campaign Management

• Oversee the creation and execution of integrated marketing campaigns across digital, print, social media, email, and other channels.
• Ensure consistent messaging and branding across all marketing initiatives.
• Work with cross-functional teams, including sales and product development, to align campaigns with organizational goals.

Team Leadership

• Manage and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Set clear performance expectations and conduct regular evaluations.
• Foster a collaborative and innovative team culture.

Digital Marketing

• Drive digital marketing efforts, including SEO, SEM, social media, and content marketing.
• Oversee website updates and optimize for user experience and lead generation.
• Analyze and improve online presence using analytics tools like Google Analytics.

Brand Management

• Strengthen the company’s brand positioning through targeted initiatives and campaigns.
• Ensure brand consistency across all customer touchpoints.
• Monitor and respond to public perceptions and feedback.

Analytics and Reporting

• Track and analyze the performance of marketing campaigns to determine ROI and effectiveness.
• Provide detailed reports and insights to senior management.
• Use data-driven insights to optimize strategies and tactics.

Market and Competitor Analysis

• Conduct regular market research to understand customer behavior and preferences.
• Analyze competitor strategies and identify opportunities for differentiation.

Event and Partnership Management

• Plan and oversee events such as trade shows, product launches, and promotional campaigns.
• Establish and maintain strategic partnerships to amplify marketing reach.

Key Skills and Competencies

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with expertise in data interpretation and decision-making.
• Proficiency in marketing tools and platforms (e.g., Google Ads, CRM systems, marketing automation tools).
• Creative thinking and problem-solving skills.
• Ability to multitask and meet tight deadlines in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5-8 years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of successfully managing marketing campaigns and achieving KPIs.
• Familiarity with both B2B and B2C marketing strategies.
• Advanced knowledge of digital marketing and analytics tools (Google Analytics, SEMrush, HubSpot).