Marketing Manager

Job Summary

We are seeking a Marketing Manager for our Healthcare business in Singapore. The Marketing Manager will be in charge of the Pharmaceutical vertical of our Healthcare business.

1. Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives.
2. Manage operating departmental budgets and costs.
3. Accountable for net sales/EBIT/headcount responsibility, where applicable.

General Responsibilities

1. Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
2. Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies.
3. Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances.
4. Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions.
5. Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities.
6. Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.
7. Prepare marketing reports/updates/analysis for management presentation and decision-making.
8. Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments.
9. Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.

Job Requirements

1. Demonstrate sound knowledge and understanding of the business and industry.
2. Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices.
3. Demonstrate advanced research and analytical skills.
4. Demonstrate fluency in English (both written and spoken).
5. Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
6. Master's in Marketing/Economics/Business Administration will be an added advantage.
7. Minimum five to eight years’ experience in a similar role in Pharmaceutical Marketing or Senior Product Management.
8. Minimum two to three years’ experience in a managerial capacity.