MARKETING MANAGER

Marketing Manager Roles & Responsibilities:

1. Oversee all marketing campaigns for their company or department
2. Implement strategy
3. Promote a business, product, or service
4. Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
5. Represent the marketing team to cross-functional groups including product management, sales, or customer support
6. Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

1. Manage and coordinate marketing and creative staff
2. Lead market research efforts to uncover the viability of current and existing products/services
3. Collaborate with media organizations and advertising agencies
4. Brainstorm ideas for new campaigns
5. Coordinate with the sales team and other departments to produce effective strategies
6. Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
7. Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure