MARKETING MANAGER

Job Responsibilities:

• Oversee development and execution of marketing plans and critically evaluate pre and post implementation effectiveness to achieve business objectives and marketing strategies.
• Work closely with brand team and brand partners to develop marketing ideas and activations according to brands’ direction and growth.
• Lead development of marketing budgets and ensure alignment to brand needs and marketing plans. Evaluate marketing expenditures, ROI, budget-to-actual variances according to net adjusted based performance.
• Plan and analyze social media channels, SEM, and CRM data to optimize media buys and campaign spending.
• Have a creative eye on what the brand stands for, and work with the creative team to produce content and artwork for social media platforms, eDMs, online and offline Ad campaigns.
• Oversee/prepares updates and analysis for management and brand presentation and decision-making.
• Manage evaluation of market trends, competitor activities, and marketing plans according to changing markets and competitive conditions.
• Manage ongoing and create new relationships with external vendors (e.g., retailers, malls, designers, and 3rd parties for collaboration, media, digital, and Public Relations agencies) to negotiate and ensure smooth execution of marketing activities.
• Ensure proper implementation of campaigns that are in line with the company’s guidelines.
• Lead and guide marketing team for total category to ensure all the above are planned and executed.

Requirements:

• Relevant work experience, including a minimum of 5 years in a managerial role; added advantage for Beauty industry or Media/Public Relations agency.
• Demonstrated success in running effective marketing campaigns.
• Exceptional leadership skills with the ability to set and prioritize goals.
• Strong analytical skills with business acumen.
• People-oriented, passionate, resourceful, and driven.
• Highly organized, eye for detail, meticulous, and a team player.
• Excellent multi-tasking and time management skills.
• Ability to motivate, inspire, coach, and develop team members with a can-do attitude.