Marketing Manager

Job Scope

The Marketing Manager’s primary role is to lead the execution of the company’s marketing strategies to continue growing brand awareness, engagement, and loyalty, whilst staying on brand and relevant.

Marketing Strategy:

• Support the Brand Director with the execution of the marketing strategy.

• Own the Marketing Calendar, ensure it remains up to date, with a minimum planning timeframe of 6+ months for all major campaign activity.

• Work with new product development team to support product launches for maximum impact.

• Consistently seek out new opportunities for campaigns, brand partnerships, and activations to keep the brand interesting and fresh.

• Use initiative to ensure all customer touch points are using best practices and are reflective of the brand.

• Ensure relevant internal stakeholders understand the objectives and scope of marketing campaigns, including Supply Chain, Ops, Training, Customer Relations.

Brand Identity:

• Management of the company's website, including regular content updates with the help of developers.

• Ensure the marketing team is maintaining and regularly updating the company's app.

Campaign Development and Execution:

• Brainstorm and work with the team to elevate campaign ideas.

• Plan, execute and optimise multi-channel marketing campaigns to drive awareness and engagement.

• Work with designers, photographers, and creatives to bring each campaign to life in line with brand style.

• Develop campaign packs to communicate with ops and venues, re-campaign objectives and mechanics.

• Ensure promotions have the necessary permits, licences, and terms and conditions to be fully compliant with relevant laws and regulations.

• Compile thorough post-campaign analyses to track the impact of each major campaign.

Customer Loyalty:

• Management of the company's loyalty program, including app, rewards, and program terms.

• Establish a schedule of relevant and regular EDM campaigns, both nationally and targeted per venue.

• Use prior experience to optimise the company's club program.

Customer Experience and Local Marketing:

• Maintain a high standard for all in-venue comms, with relevant messaging for each stage of the customer journey.

• Work alongside the operations team to establish strong retail merchandise displays, and share visual merchandising directives to ensure venue teams have clarity on display imperatives.

• Develop a strong Local Area Marketing (LAM) framework to support individual venues and regions.

• Drive the company's community program as a way to connect and give back to our local communities, both through company's sponsorships and Change for Change Program.

Budget Management:

• Tracking and reporting on monthly spending.

• Analysis of ROI for key campaigns and regular reporting to ensure budget spend is having the desired impact.

• Spend within the given marketing budget and become fully across your accountability.

Teamwork & Leadership:

• Attend weekly ‘Marketing WIP’ meetings with the AU team.

• Help with the hiring of a marketing coordinator.

• Build strong relationships with other functions to ensure marketing activities and priorities are understood and supported by the broader business, including Operations and Finance.

• Monitor Singapore trends in food, social behaviours, and branding to inform marketing strategies.
  

The above responsibilities are indicative and may evolve based on the business needs.