Marketing Manager

Job Title: Marketing Manager
Company: Bonback Pte Ltd
Location: Singapore

Company Profile

Welcome to Bonback Singapore, your trusted source for premium bird's nest products. Our commitment to quality, tradition, and health has made us a leader in the bird's nest industry. We specialize in offering the finest bird's nest products that provide unparalleled health benefits to our customers. Backed by our parent company, Bonback Co., Ltd., which has a rich history in producing high-quality food products, we continue to deliver only the best to you.

Job Overview

Bonback Singapore is looking for a dynamic and experienced Marketing Manager to lead our marketing strategies, enhance brand awareness, and drive customer engagement. The ideal candidate will have a strong background in digital and traditional marketing, excellent leadership skills, and a deep understanding of the food and health industry.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness and increase sales.
• Plan and execute digital marketing campaigns, including social media, email marketing, SEO, and SEM.
• Oversee content creation and brand messaging across all marketing channels.
• Manage partnerships, sponsorships, and collaborations to enhance brand positioning.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyze marketing performance metrics and optimize strategies accordingly.
• Organize promotional events and campaigns to boost customer engagement.

Qualifications & Requirements

• Diploma in Marketing, Business, or a related field.
• Proven years of experience in marketing, preferably in the food, health, or FMCG industry.
• Strong knowledge of digital marketing tools, analytics, and best practices.
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and strategically to drive business growth.
• Experience in handling marketing budgets and achieving ROI-driven results.
• Proficiency in market research and data analysis.

Why Join Us?

• Be part of a growing and reputable brand in the health and wellness industry.
• Opportunity to shape the marketing direction of a leading premium bird's nest brand.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.