Marketing Manager

Job Summary:

• Company background: Korean MNC FMCG field
• Working location: Central
• Working days & hrs: 5 day Work; Monday to Friday; 9am – 6pm
• Salary range: up to SGD 8000 (dep on exp) + Variable Bonus

JOB RESPONSIBILITIES

• Develop and execute ecommerce strategies to increase online sales and customer engagement.
• Manage the online store, ensuring optimal performance, security, and user experience.
• Oversee website merchandising, including product listings, descriptions, and promotions.
• Coordinate with developers, designers, and content creators to enhance site functionality and aesthetics.
• Implement and manage digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Optimize website for search engines to increase organic traffic and visibility.
• Analyze customer data and market trends to refine marketing strategies.
• Manage partners e.g. ecommerce enabler, digital marketing agency, and oversee tendering, review agreements, negotiate fees, manage performance, resolve disputes, customer inquiry management, content creation, pricing changes, store banner management, promotional activities implementation and submission etc.
• New brand expansion launch planning. Liaise and co-ordinate with HQ for new launch/plan.
• Conduct market research and analysis. Stay up-to-date with industry trends and competitive landscape to identify new opportunities and optimize performance.
• Derive strategies and action plan to increase traffic, acquire new customers, increase conversion rate to meet revenue and growth targets.
• Improve the online shopping experience to boost conversion rates and customer satisfaction.
• Implement A/B testing, UX enhancements, and personalized recommendations.
• Manage customer service processes and feedback loops to improve engagement.
• Work closely with supply chain teams to ensure timely order fulfilment and monitor return rates and implement strategies to minimize losses.
• Work closely with the Brands team to ensure products arrive on time for campaign or launches.
• Track key performance metrics (KPIs) such as traffic, conversion rates, average order value, and customer retention.
• Relevant experience in e-commerce, marketing or equivalent.
• Minimum 5 years of relevant experiences in e-commerce management, digital marketing, or similar.
• Proficient in using e-commerce platform, e.g: Shopify, Magento, WooCommerce or Big Commerce.
• Experience in marketing tools, e.g: SEO, Google Ads, Meta Ads and email marketing automation, Google Analytics.

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Tee Xue Hui (Sherry)
Registration Number: R22106336
EA License No: 06C2859 (MCI Career Services Pte Ltd)