This role involves leading a team of marketing professionals who manage digital capabilities across the customer journey. The team is responsible for requirement gathering, software release, and production support while software is developed through collaboration with global development teams. The manager must keep track of the latest digital trends and emerging technologies globally and locally in APAC and must identify and champion relevant digital innovations to enhance customer experience while improving key business KPIs (NPS, revenue, expenses, etc.). The position requires a deep understanding of customer needs, competitive offerings, analytical expertise, as well as up-to-date knowledge on technology trends.
Lead a team of marketing professionals who oversee digital capabilities from requirement gathering to software deployment and production support through close partnership with in-house global software development teams. Stay current with the latest technologies and digital trends globally and locally to champion and drive implementation of digital innovations for APAC business units. Improve digital customer experience continuously along the customer journey, impacting P&L positively on both revenue and expenses. Must bring and further develop a deep understanding of customer expectations and experiences along with competitive offerings, well-versed in analytics in both digital and non-business domains. Collaborate closely with customer-facing and back-office teams in APAC, local teams across the markets, and global stakeholders.
Education: Bachelor’s degree or equivalent in marketing or a related field.
Experience: Five (5) years of experience in Marketing Management with proven results in market or another relevant domain.