Marketing Manager

Pet Food, Pet Nutrition, and Raw Diet

www.bombom.com

BOM BOM is a fast-growing, SFA-licensed company founded upon the principle that all pets should have access to fresh, top-grade, scientifically-balanced foods at affordable prices. Nutrigenomic-based R&D, world-class supply chain management, and cutting-edge technology ensure that BOM BOM remains a market leader in pet nutrition.

BOM BOM offers fresh meal customization plans which optimize bioavailability, aid digestion, and promote healthier immune systems. Not only do pets thrive on BOM BOM's fresh approach, but owners also enjoy the convenience of easy ordering, flexible deliveries, and proactive nutritionist support.

BOM BOM is a result-driven company that bases its success on the well-being of its pet clients. Its mission is to ensure a measurably higher quality of life and extended longevity for pets via nutrition.

Due to our overseas expansion, we are looking for a high energy and creative Marketing Manager. This role requires a versatile marketing professional who can manage various aspects of online marketing while maintaining consistency with the brand’s Group vision. With a focus on performance, design, and community, the position seems ideal for someone looking to make a significant impact in a dynamic environment.

Potential for Growth:

This is an exciting opportunity for a fast-track to a global CMO role, offering profit-sharing for the right candidate.

Responsibilities:

1. Performance Marketing and Online Advertising:
   • Managing Google Performance Max (PMax) campaigns.
   • Creating, optimizing, and tracking performance for ads on platforms like Instagram (IG), Facebook (FB), and Google Analytics/Keywords.
   • Continuous performance analysis, optimization, and reporting for all ad campaigns.
2. SEO:
   • Implementing and monitoring SEO strategies to increase organic reach and performance.
   • Analyzing keywords, content, and website performance to ensure search engine ranking improvements.
3. Content Copywriting:
   • Creating engaging and persuasive copy for ads, website, and social media platforms.
   • Developing content that aligns with the brand voice and resonates with the target audience.
4. Social Media Management:
   • Planning, managing, and creating content for Instagram and Facebook.
   • Reposting IG Stories and promotions to engage with the community and raise brand awareness.
   • Managing TikTok and YouTube content and fostering growth on the platform.
5. Graphic Design:
   • Designing localized and on-brand graphics for digital content.
   • Creating marketing collateral such as brochures, flyers, and promotional banners.
   • Developing visually compelling designs that support campaigns and events.
6. Community Building and Engagement:
   • Engaging with the community across Facebook, Instagram, and offline platforms by liking, commenting, and promoting the brand’s nutritional principles.
   • Building awareness and establishing a strong community presence.
7. Influencer Marketing:
   • Managing influencer collaborations, including selection, coordination, and direction.
   • Working with our Customer Solutions team to ensure influencer content aligns with the brand’s goals.
8. Email Marketing (EDM):
   • Creating and sending out newsletters and emails to update and engage our BOM BOM clientele.
   • Analyzing email campaign performance and making adjustments for better results.
9. Event Planning and Support:
   • Support and planning for both online and offline events to maximize conversion and brand awareness.
   • Ensuring alignment with the overall marketing strategy and brand consistency.
10. Group Oversight and Group Coordination:
    • Ensuring that all Global marketing team members adhere to the brand's guidelines and marketing strategies.
    • Compiling Group reports for the CEO.
    • Aligning Group branding and marketing efforts.

Required Qualifications and Skills:

1. Experience:
   • 5+ years of experience in performance marketing, copywriting, and graphic design.
   • Proven track record in performance marketing, particularly with tools like Google Ads, Facebook Ads, and SEO tools.
   • Strong portfolio showcasing graphic design skills, with a focus on minimalist, engaging designs.
2. Key Traits:
   • Detail-oriented with the ability to oversee multiple projects simultaneously.
   • Performance-driven and capable of analyzing data to drive improvements.
   • Excellent organizational and communication skills for coordinating with international teams.

Interested applicants, please submit a detailed resume with your portfolio, current/last drawn and expected salary.