Marketing Manager

As a leading provider of innovative technologies for the treatment of Atrial Fibrillation (Afib) and related conditions, electrophysiologists and cardiothoracic surgeons around the globe count on AtriCure to deliver best-in-class solutions that can treat even the most complex cases. Our Isolator Synergy Ablation System is the first and only medical device approved by the FDA for the treatment of long standing persistent Afib, our AtriClip Left Atrial Appendage (LAA) Exclusion System products are the most widely used LAA management devices worldwide, and we are expanding into pain management therapies. We invest in innovation, clinical science, and education to focus on improving lives for our patients’ worldwide.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Marketing Manager will be responsible for leading the overall downstream marketing efforts including, but not limited to, systematically assessing market potential for AtriCure therapies in Australia and New Zealand (ANZ), South East Asia, Hong Kong, Taiwan (SEATWHK) region and leading the development and execution of marketing campaigns, product launch planning, KOL engagement and other related activities. The role will also be responsible for end-to-end product management of Left Atrial Appendage Management (LAAM) segment in Asia Pacific & Greater China (APGC). The successful candidate must have a broad scope of experiences in leading, developing and executing strategy across diverse channels and is experienced in evaluation and implementation of modern marketing capabilities. The person for this role must be professional, organized, confident, and able to work with stakeholders at all levels.

ESSENTIAL FUNCTIONS OF THE POSITION:

Downstream Marketing

Development and Execution Country Marketing Plan:

• Collaborate across internal and external stakeholders to develop Marketing plans, ensure execution and tracking of activities.

Congress/Campaign/Program Execution with Strong ‘Call to Action’ and Results:

• Be responsible for planning and execution of Congresses (Country/Regional, Provincial/State level) as well as development and/or execution of Global and Local Campaigns.
• Determine opportunities in the local market to strengthen our brand and better ROI on campaigns/congresses.
• Be a champion for the ‘End-to-End’ process of therapy adoption, from ‘Awareness to Trial to Repeat’ through tighter collaboration with Training & Education (T&E) and monitoring progress v. expected adoption once centers are trained.

Establish and Execute ‘Best-in-Class’ Product Launch Process:

• Lead the development and implementation of proactive product launch plans, leveraging global product launch best practices and partnering with Senior Marketing Manager, APGC Markets and Country/Regional Leaders.
• Optimize the near-term opportunities for effective product (re) launch execution in ANZ and launch planning for upcoming product approvals in SEATWHK.

Demand planning/forecasting:

• Work with the Senior Marketing Manager, APGC Markets/Country Leaders and Global Supply Chain Partners to establish and execute a forecasting/demand planning process.

KOL Engagement:

• Lead the development and implementation multi-tier KOL strategy and planning, leveraging global best practices and partnering with Senior Marketing Manager, APGC Markets, Country/Regional Leaders and Other Global Stakeholders.

Product Management – Left Atrial Appendage Management

• Be the subject matter expert behind LAAM segment in APGC.
• Leverage global resources to localize content that can be tailored and adopted across the region.
• Support product launches across APGC for LAAM.

BASIC QUALIFICATIONS:

• Bachelor’s in Marketing, Business, Communications, or equivalent. MBA preferred.
• Minimum of 5 years of successful commercial/marketing experience within medical device/medical technology environment.
• Significant experience in developing and executing marketing strategies.
• Thrives on ability to manage multiple deadlines in a fast-paced, connected, cross functional sales and marketing environment.
• Ability to develop and maintain strong and productive relationship with international, internal, and external customers and vendors.
• Excellent verbal and written communication skills in English.
• Ability to travel approximately at 50%

TRAITS WE ARE LOOKING FOR:

• A Champion of Growth Mindset, ability to learn continuously even from failure.
• Highly motivated individual with ability to work under fast-paced conditions.
• Exhibit confidence and adept influence management.
• Possess High Cultural agility and can adapt to dynamic environment.