Marketing Manager

Job Description and Key Responsibilities

We are looking for a highly creative and engaging Social Media Influencer & Video Content Creator to develop and execute viral video strategies for our company's social media platforms.
The ideal candidate will be comfortable in front of the camera, possess strong storytelling abilities, and have a proven track record of creating engaging video content that drives views, shares, and brand awareness.

1. Viral Content Creation
   • Ideation & Strategy: Develop innovative and engaging video content ideas aligned with our brand and marketing objectives, focusing on viral potential. Stay up-to-date with current social media trends and identify opportunities to leverage them.
   • Content Creation: Produce high-quality, entertaining, and informative video content, including scripting, filming, and editing. This includes creating content featuring themselves and/or other company staff.
   • On-Camera Presence: Confidently and authentically represent the company brand in videos, demonstrating strong on-camera presence and acting skills.
   • Collaboration: Work closely with the marketing team to develop content calendars, campaign strategies, and ensure brand consistency across all platforms. Collaborate with other staff members to feature them in videos as needed.
   • Performance Tracking: Monitor and analyze video performance metrics (views, shares, engagement, etc.) to optimize content strategies and identify areas for improvement. Provide regular reports on performance.
   • Community Engagement: Interact with followers and respond to comments on social media platforms to build a strong online community.
2. Marketing Strategy & Campaigns
   • Develop and execute multi-channel marketing campaigns to increase brand awareness, engagement, and revenue.
   • Plan and implement CSR initiatives, seasonal promotions, and digital & physical events.
   • Conduct competitor research and analyze market trends to refine marketing strategies.
   • Align marketing initiatives with business objectives and revenue targets.
3. Digital Marketing & Social Media Management
   • Oversee all social media platforms (Instagram, Facebook, TikTok, RedNote(Xiao Hong Shu).
   • Develop and execute content calendars for engaging storytelling, including reels, banners, and video content.
   • Ensure consistent branding and messaging across all digital platforms.
   • Engage with the online community, responding to comments, messages, and brand mentions.
   • Oversee paid media campaigns, optimizing ad spend on Google Ads, Facebook Ads, and other PPC channels.
   • Implement SEO, SEM, and performance marketing strategies to enhance brand visibility.
   • Research on F&B industry-related topics.
   • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
   • Utilize various digital publishing platforms to create structured drafts.
   • Target content to specific audiences and focus on trending topics.
   • Incorporate blog and social media posts in both websites and social media platforms like Instagram, Facebook, TikTok and Rednote (Xiao Hong Shu).
   • Conduct keyword research and employ SEO best practices to optimize content.
   • Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates).
4. Influencer & Partnership Marketing
   • Identify, engage, and manage influencers, brand ambassadors, and key opinion leaders.
   • Plan influencer outreach for product launches, store openings, and promotional campaigns.
   • Collaborate with media outlets to draft press releases and publicity materials.
   • Develop strategic partnerships with brands, businesses, and food bloggers to expand reach.
5. Food Delivery & Digital Order Management
   • Monitor and manage food delivery platforms (GrabFood, Foodpanda, Deliveroo) to ensure active menus and availability.
   • Work with outlet teams to minimize downtime on delivery platforms, escalating issues to operations when necessary.
   • Manage Island-wide tablet orders, ensuring they are assigned to the nearest outlet efficiently.
   • Track and optimize digital order assignment time, working with operations to enhance speed and accuracy.
6. Customer Experience & Brand Reputation Management
   • Monitor and respond to customer feedback on Google Reviews, social media, and delivery platforms.
   • Handle customer complaints and queries across digital channels, ensuring quick and professional service recovery.
   • Track customer sentiment trends and work with operations to enhance guest satisfaction.
   • Collaborate with the operations team to ensure food quality, hygiene, and service meet company SOPs.
7. Public Relations (PR) & Crisis Communication
   • Develop and oversee crisis communication strategies to protect the brand’s reputation.
   • Ensure all external communications align with compliance and corporate messaging.
   • Write and distribute press releases for new store openings, product launches, and events.
   • Build relationships with media, food critics, and lifestyle publications to secure positive brand coverage.
8. Loyalty & Customer Retention Marketing
   • Develop and manage Takagi Ramen’s loyalty program, driving repeat customer engagement.
   • Work with the digital team to create personalized marketing campaigns based on customer data.
   • Implement strategies to increase customer lifetime value and brand loyalty.
9. Reporting & Data Analytics
   • Track and analyze key marketing metrics, including social media engagement, ad spend ROI, and campaign performance.
   • Prepare weekly and monthly reports to present at management meetings.
   • Conduct post-campaign analysis to measure effectiveness and recommend improvements.
10. Team Leadership & Innovation
    • Lead and mentor the marketing team, fostering a culture of creativity and innovation.
    • Provide professional development opportunities to upskill team members.
    • Promote collaborative teamwork and a feedback-driven environment.

What we are looking for:

• Diploma / Degree education major in marketing or its equivalent.
• Minimum 3 years of experience in content creation, marketing, brand management, or digital marketing (preferably in F&B, retail, or lifestyle industries).
• Proven experience in social media strategy, influencer marketing, and digital advertising.
• Strong knowledge of Google Ads, Meta Business Suite, SEO, CRM tools, and email marketing.
• Ability to analyze marketing data and optimize campaigns based on KPIs.
• Fluent Japanese speaking is required for this position.
• Must be able to do content creation and appear on Social Media platforms.
• Proven experience creating viral video content for social media platforms (please provide portfolio or links to examples).
• Excellent on-camera presence, communication, and acting skills.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Strong understanding of social media algorithms and best practices.
• Strong organizational and time-management skills.
• A positive and enthusiastic attitude.

Interested candidates please send your CV to hr@takagiramen.com.