Marketing Lead

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit our website.

Position Overview

The Product/Brand Marketing Lead will drive Singapore’s achievements of revenue goals and increase market share through sales, marketing and close collaboration and synergy with the local team.

Key responsibilities

Focused on identifying target customers and driving branding/marketing strategies/messages that result in successful products/brands including:

• Conducting research to define targeted customer segments and determine the key values that drive buying behavior.
• Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.
• Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email).
• Developing and implementing product commercialization & marketing strategies.
• Ensuring customer experience is in line with brand image and strategy.
• May involve managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI).
• Develop, execute and drive Marketing strategies and programs designed to support sales initiatives, ensuring such programs are aligned to meet the business’s objectives.
• Coordinate, prepare and sourcing of reliable market analysis and data to build effective marketing initiatives.
• Collaborate with local team to customize marketing programs to unique needs of the local market.
• Effectively use marketing function to optimize information and data related to customers and prospect interactions.
• Develop and conduct product training and marketing program updates for the sales team.
• Maintain key customer relationships and develop and implement strategies for expanding the company’s customer base.
• Manage key customer relationships and participate on closing strategic opportunities.
• Monitor customer, market and competitor activity and provide feedback to local leadership team.
• Manage customer expectations and contribute to a high level of customer satisfaction.
• Demonstrate strong and effective communication skills, both oral and written, including regular and timely communication between the local team and the regional management and marketing team.
• Build organization brand by collaborating with customers, government, community organizations and employees, with ongoing enforcement of ethical business practices.

Requirements:

• At least 3-5 years marketing experience in the healthcare or medical device arena.
• Wound Care experience is strongly preferred.
• Proven work experience in digital marketing, social media and product launch.
• A self-starter who is able to strive for success and work with people with diverse backgrounds and experiences.
• Ability to plan and manage at both the strategic and operational levels.
• Outstanding consultative selling abilities and excellent interpersonal skills.
• Proven track record of success in new product/new market environment.
• Ability to work collaboratively with colleagues and staff to create results-driven, team-oriented environment.
• Ability to construct connections and relationships with key people in respective enterprises.
• Broad experience in sales, marketing and business development.
• Excellent verbal, written presentation and internal personal skills.
• Analytical abilities leveraging data, analytics and industry knowledge to drive acquisition growth and lifetime value metrics.
• Review analyses of activities, costs, operations and forecast data to determine department or division progress toward stated goals and objectives.
• Identify marketing opportunities, partnerships, features, services, and capabilities that impact program profitability and drive change.