Marketing Executive / Senior Marketing Executive

Key Responsibilities:

1. Strategy Development and Implementation:

• Develop, implement, and track comprehensive marketing strategies to promote company products or services.
• Collaborate with senior leadership to align marketing strategies with overall business objectives.
• Identify market trends and competitor activity to inform marketing decisions.
• Analyze customer feedback and industry data to continuously improve marketing campaigns.

2. Campaign Management:

• Design, plan, and manage multi-channel marketing campaigns (digital, print, events, etc.).
• Oversee and execute marketing initiatives, ensuring they are on brand and meet business goals.
• Monitor the effectiveness of campaigns through analytics and performance metrics.
• Coordinate with the creative team to develop content for campaigns, including advertisements, social media posts, and email marketing.

3. Digital Marketing:

• Manage digital marketing efforts including social media, SEO, SEM, email marketing, and PPC advertising.
• Optimize digital channels for maximum performance, targeting the right audience segments.
• Utilize marketing automation tools and CRM systems to improve customer engagement and retention.

4. Brand Management:

• Ensure brand consistency across all marketing materials and communications.
• Maintain and strengthen the brand's image, positioning, and message.
• Work with design teams to create visually appealing and impactful marketing collateral.

5. Budgeting and Reporting:

• Manage and allocate the marketing budget for various campaigns and initiatives.
• Prepare detailed reports on campaign performance, ROI, and market analysis.
• Present marketing results and insights to senior management.

6. Team Leadership:

• Collaborate with cross-functional teams such as supply chain, retail operations, and finance to ensure marketing goals align with company objectives.

7. Public Relations:

• Build and maintain relationships with media contacts and industry influencers.
• Market Research and Consumer Insights:
• Conduct market research to identify new business opportunities and consumer trends.
• Analyze data from surveys, focus groups, and other research methods to understand consumer needs.
• Use insights to refine marketing strategies and create targeted campaigns.

---

Qualifications and Skills:

· Bachelor’s degree in Marketing, Business, Communications, or a related field

· Minimum of 3-5 years of experience in marketing

· Skills:

• Strong understanding of digital marketing platforms (SEO, SEM, social media, email marketing, etc.).
• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Strong project management and organizational skills.
• Creative thinking with attention to detail.