Marketing Executive/Senior Marketing Executive

Responsible for marketing functions for digital channels, social media and marketing activities and campaigns for across all brands outlets’ support. To build brand loyalty, create brand awareness and drive traffic to the outlets.

Responsibilities

• Conceive, propose, and develop new, creative digital marketing campaigns and effective content distribution strategy

• Manage marketing and communication projects including strategy development

• Analyse website performance data and identify audiences and behaviours to aid in effective advertising targeting

• Analyse delivery platforms performance data and sales trend to aid in effective advertising targeting

• Analysis, development and management of CRM program to implement customer acquisition and retention strategies

• Project management of each event to ensure it is planned and executed well and perform event follow up, debrief and analysis

• Work closely with cross-functional teams on timely project deliverables

• Contact various delivery platform vendors to request new devices to replace damaged ones.

• Ensure all the Delivery devices are in good condition.

• Uploading new menu items and seasonal promotions on the delivery platform systems on time.

• Ensure outlet operating hours are amended in an orderly manner. Example; certain outlet platforms should be turned off on public holidays.

• Submitting draft reports to Individual Brand Managers before submitting finalised reports to Senior Director, Marketing.

Requirements

• Diploma/Bachelors degree in Marketing, Mass Communication or related design competence.

• Efficient and comprehensive knowledge of using social media platforms to the individual business units’ advantage

• Must have creative ideas & resourceful in marketing strategies

• Basic photography and editing skills are an advantage

• Good communications skills – presenting, visualizing, excellent written and verbal English

• Have relevant experience in CRM and digital marketing channels such as website management, e-commerce platforms and delivery channels

• Submitting Project Reports in a timely manner.