Marketing Executive / Senior Marketing Executive

PRIMARY FUNCTION

• To execute the Brand’s New Launch and Promotional Calendar to meet Brand’s strategic priorities.

• On-going collaboration with Retailers on campaigns, trade requests, promotion and communication proposals in support of each Partner Store.

ACCOUNTABILITIES:

BRAND MARKETING CALENDAR

• Work closely with GM to plan and maintain the Brand’s launch and promotional calendar that is aligned with Brand’s Business needs.
• To work closely with GM to deploy the Go To Market Toolkit.
• Ensuring all regional, global updates are properly downloaded, filed and disseminated to the relevant teams.

CONSUMER ENGAGEMENT

• RETAIL EVENTS
• To assist GM on planning, co-ordination and execution of retail events for all stores.
• To manage roll-out of Events, including liaising with vendors within allocated budget, managing the event set up and flow, briefing the store teams.
• Prepare all promotional tools, communications materials and briefs to sales team.
• Support GM in follow-up with Retailers on partnerships of Retailer Store Events, Retailer Communication or in all other third party marketing partnerships.
• Track all Promotional campaigns to understand insights and ROI with post-mortem analysis.
• PR
• Ensure all new “news” is communicated timely to our selected media and influencers according to our marketing calendar.
• Prepare and disseminate press release and products to media and influencers.
• To assist the GM to brief, manage and co-run all PR events together.
• To check all monthly PR reports to ensure that the ROI is correct and then submitted on time to regional.
• CRM
• Prepare and update CRM calendars to ensure consistency with brand’s marketing strategic direction.
• Manage various CRM communication, initiatives and campaigns which include sampling, SMS, direct mailer and EDMs.
• Execute the customer loyalty program.
• Pulling out monthly CRM data statistics for analysis and review.
• DIGITAL / SOCIAL
• To localize global artwork creatives / briefs as required for local social media uploads.
• To manage the communications calendar and working closely with regional team to ensure consistency with offline and online campaigns and uploads.
• To support regional digital team for all the monthly campaign mechanics / social assets / visuals for our e-commerce platform.
• MONTHLY REPORTS
• Monthly PR tracking report.
• Monthly CRM reports.
• Quarterly e-commerce sales reports.
• New launch reports.

Requirements:

• Degree in Marketing/Mass Communications/Business Management/Business Administration with at least 2 years of relevant marketing experience.
• Marketing experience in retail is required - skincare, beauty experience is a plus.
• Keen interest in beauty luxury industry with a passion for brand advocacy work.
• Excellent written and spoken communication and interpersonal skills.
• Driven self-starter possessing a positive, poised and well-groomed disposition and ability to manage both internal and external stakeholders.
• Dynamic collaborator and team player who is able to work well and thrive in a fast-paced retail environment.
• Results driven, objective oriented and able to work well independently and in teams.
• Creative, open-minded, with strong visual sense.
• Meticulous and organized, with an eye for detail to work in a fast-paced environment.

Please send your application to sg.hr@sisley.fr.