Bachelor's Degree in Marketing, Communications or a related field; Strong understanding of social media platforms.
Career Progression Opportunities
Job Responsibilities
Develop and Execute Online Marketing Strategies: Plan, implement, and manage strategies to enhance the company's market position.
Maintain Website and Social Media Relevance: Ensure updates and relevancy for the website, social media platforms, and all marketing-related materials, integrating with offline marketing events and e-commerce platforms.
Create and Manage Visual Content: Update, create, and conduct video or photoshoots; design and post content for official social media channels.
Manage Social Media Content: Oversee all published content (images, videos, written posts) on platforms like Facebook, Instagram, and TikTok; monitor sales conversions and respond to social media comments in a timely manner.
Implement SEO Strategies: Apply SEO techniques and review website performance using Google Analytics and tracking parameters.
Source and Manage KOL Influencers: Identify and manage Key Opinion Leaders (KOLs) for advertorials and marketing campaigns.
Ensure Timely Social Media Updates: Maintain a schedule for regular and effective social media postings.
Execute Marketing Plans Within Budget: Implement marketing strategies in alignment with the budget, ensuring effectiveness and efficiency.
Handle Ad-Hoc Projects: Assist with various additional tasks and projects as assigned.
Job Requirements:
Bachelor's Degree in Marketing, Communications or a related field.
Proven experience in marketing, preferably in Healthcare sector.
Strong understanding of social media platforms, trends and best practices.
Strong project management skills and the ability to manage multiple campaigns at a time.