Marketing Executive / Senior Marketing Executive

Job Summary

• Annual strategic Marketing Planning, and continual improvement plans on a monthly /quarterly basis.
• Development, production & management of events/marketing collaterals - Online & Offline, including the conceptualization of events & campaigns.
• Management and maintenance of Crestar Education Group (CEG) & Crestar Learning Centre (CLC) websites and online media platforms (eg, social media) to increase online presence with quality content, handle CLC media communication/enquiries in a timely manner.
• Management of agencies/designers/contractors to co-ordinate design and development of in-house materials/visual designs/brand refresh exercise such as pre-and post-event assessment, tracking of results – leads, conversions and cost-effectiveness.
• Internal coordination of events/marketing activities for product launch for direct centres and Preschools, including evaluation of events and marketing activities.
• External Coordination of events/marketing activities including periodic check at branches - display of marketing materials, branding signage, etc.
• Documentation and leads data management.
• Preparation of weekly/monthly compilation of data of new students and prospects hit rates in monthly reports/ad hoc reports - Review of marketing activities, expenses, results and the preview of forthcoming marketing plan.
• Plan and update of budget, actual, and previous year's data, as well as keeping track of marketing invoices and advise on provision when necessary.
• Keeping photobank and marketing/branding design database with backup system in an organized and systematic & retrieval-friendly manner.
• Ensure compliance to PDPA matters- updated personal data protection act and any media regulations; Keep up-to-date of parents/students' agreement for marketing collaterals.

CEG Related Marcom Duties:

• Update corporate ID manual where necessary;
• Manage CEG website / social media - QC CEG’s SBUs’ article content and quality to be loaded on CEG social media, handle enquiries in a timely manner.
• Check and pre-clear the usage of CEG corporate branding in publicity by various SBUs,
• Handle CEG marcom material requested/required by various government agencies e.g ESG,
• Handle media coverage of CEG
• Work on CEG corporate booklet and manage its inventory & distribution where applicable,
• Manage CEG’s corporate gifts where applicable.

Others

• Organizing and attend monthly Combined Marketing Meeting (when assigned) and weekly/ fortnightly meetings.

Requirements

• Degree/Diploma in Marketing / Mass Communication / Business Admin or related fields
• Prior marketing experience would be preferred
• Proficient in Adobe Photoshop, Illustrator, and other designing software will be an added advantage
• Team player with good written & spoken communications skills
• Creative, meticulous, organized, detail-oriented and a performance-driven multi-tasker.