MARKETING EXECUTIVE/SENIOR EXECUTIVE (F&B)

1. Brand Development and Communication:

• Overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales.
• Develop and implement comprehensive brand strategy aligned with the company’s overall objectives and maintain a strong brand presence in the market.
• Conduct market research and competitive analysis to identify market trends and opportunities.
• Maintain and evolve the brand identity to stay competitive in market.
• Define brand positioning, messaging, and value proposition to resonate with target audiences.
• Ensure consistency and alignment of brand identity across all marketing channels and touchpoints.
• Plan and execute marketing campaigns to engage customers, drive sales, and promote brand loyalty.
• Develop and execute integrated marketing campaigns to communicate brand messages effectively.
• Develop compelling content for various channels, including advertising, website, email, and print materials.
• Monitor campaign performance and make data-driven optimizations to maximize results.

2. Content Creation and Management:

• Develop a social media content calendar, plan and coordinate content creation schedules.
• Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, and TikTok.
• Plan, execute, and optimize social media advertising campaigns to drive website traffic, increase conversions, and achieve marketing objectives.
• Monitor campaign performance and adjust strategies as needed to maximize results.
• Collaborate with internal teams and external partners to develop compelling and engaging content.
• Monitor social media channels for comments, messages, and mentions.
• Engage with followers, respond to inquiries, and manage online conversations to foster positive relationships with our audience.

3. Influencer Partnerships:

• Identify and cultivate relationships with relevant influencers and brand advocates to expand our reach and enhance brand credibility.
• Collaborate with influencers on sponsored content, partnerships, and promotional campaigns.

4. Analytics and Reporting:

• Utilize social media analytics tools to track and analyze key performance metrics, such as engagement, reach, impressions, and conversion rates.
• Prepare regular reports to evaluate the effectiveness of social media efforts and provide insights for improvement.

5. Cross-Functional Collaboration:

• Collaborate with internal teams, including marketing, creative, and operations, to align social media efforts with overall marketing initiatives and business goals.
• Provide support for integrated marketing campaigns and initiatives.

6. Others:

• Perform any other additional responsibilities as assigned by the Brand Development Marketing Manager.

Requirements:

• Bachelor's degree in Marketing, Communications or related field is desired.
• At least 1-2 years of proven experience in social media management/digital marketing is required, preferably in F&B business.
• Understanding of Korean culture and some degree of proficiency in Korean language is desired.
• Strong knowledge of social media platforms, trends, and best practices.
• Creative thinker with a passion for innovation, storytelling, staying up-to-date on industry trends, and content creation.
• High consumer/customer service orientation.
• Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
• Excellent communication, writing, and editing skills, with the ability to create compelling and engaging content.
• Team player with the ability to collaborate effectively with cross-functional teams and external partners.